Group MAMAMOO member Moonbyul will release the digital single ‘ICY BBY’ today(the 17th).

‘ICY BBY’ is a song that Moonbyul participated in writing the lyrics for, and it expresses her free and confident appearance as it is.Contrary to her cold appearance, the lyrics capture the infinite charm of her colorful inner self.It features an addictive chorus that makes you want to keep going back for it, like ice cream that is cold but has various flavors and scents.The punchy kick drum and vintage arpeggio keyboard sounds maximize the song’s individuality.

The music video released along with the song contains Moonbyul’s cool yet refreshing charm that will wake up even the hot summer.You can see Moonbyul moving through various spaces and performing the key choreography of ‘ICY BBY’.From high angles to low angles, the fun of watching it is doubled as Moonbyul’s unique kitschy charm is captured in various angles.

“ICY BBY” is Moonbyul’s new song, her first in about 10 months since her previous work, and is a pre-released track for her upcoming album.Prior to the official release of the song, Moonbyul raised the anticipation for her comeback to the max by continuously releasing fan-participatory teasing content, starting with the “ICY BBY” song title reading event, followed by the interactive content “ICY BBY : Do U Wanna try ?” testing her “ICY” index, and the “My Song Dance Challenge.”

The ‘Naegokne Dance Challenge’ is gaining attention as a unique form of dance challenge.Participants from each field create their own choreography to match ‘ICY BBY’ and present the challenge choreography, and Moonbyul follows along and dances.So far, ice hockey, freestyle basketball, cheerleading, taekwondo, and Korean dance teams have participated, adding to the fun of interpreting one song in various ways.

Moonbyul’s digital single ‘ICY BBY’ will be released through various music sites at 6 PM today(the 17th).

Reporter Jeon Hyo-jin, Donga.com jhj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.