‘ K -pop top tier group ‘Enhypen was selected as the Seoul Metropolitan Government’s public relations ambassador on the 17th in recognition of their global influence.

ENHYPEN attended the appointment ceremony held at the Seoul Metropolitan Government Building in Jung-gu, Seoul on this day and said, “The charm of Seoul that we feel in our daily lives, such as the place where we started music and the places where we met ENGENE(fandom name), is endless,” and “We will work hard so that many people around the world can love Seoul as much as K -pop.”

ENHYPEN will be carrying out various activities to promote the diverse charms of Seoul both domestically and internationally and to increase the city’s brand value.In particular, the activities of those who have served as ambassadors representing K -pop are highly anticipated.ENHYPEN has previously led the global status of K -pop through large-scale world tours and active music activities, and has also demonstrated powerful influence through collaborations with numerous global brands.

Seoul Mayor Oh Se-hoon said, “As Seoul grows into a cultural city loved by people around the world, it is a great help that talented people in various fields, led by ENHYPEN, are serving as Seoul’s public relations ambassadors.” He added, “I am happy that we can create meaningful activities with them to convey Seoul’s charm to the world.”

Meanwhile, ENHYPEN recently released their 6th mini album ‘DESIRE : UNLEASH’ and is seeing remarkable results.’DESIRE : UNLEASH’ recorded initial sales of over 2.14 million copies.This is the second highest sales among K -pop albums released this year.

Based on this popularity, ENHYPEN took first place on Hanteo Chart’s weekly album chart and third place on Billboard’s main album chart, Billboard 200.They also won three crowns on Japan’s Oricon’s latest ‘Weekly Combined Album Ranking’, ‘Weekly Album Ranking’, and ‘Weekly Digital Album Ranking’, and topped Billboard Japan’s latest ‘Top Album Sales’, ‘Hot Albums’, and ‘Download Albums’.

ENHYPEN will also be holding the ‘ENHYPEN WORLD TOUR’ WALK LINE THE IN JAPAN - SUMMER EDITION - ‘at Tokyo’s Ajinomoto Stadium on July 5-6 and at Osaka’s Yanmar Stadium Nagai on August 2-3.This is the shortest period of time for a foreign artist to enter a Japanese stadium since debut.


Reporter Yang Ju- juyeon@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.