Even before their debut, the rookie mixed group ALL DAY PROJECT left a strong impression on K -pop and stood at the center of a whirlwind.

On the 16th, The Black Label pre-released the music video for “FAMOUS” from the Allday Project through their official YouTube channel.As of the 17th, the music video ranked first on YouTube’s “Music Rising in Trends” and is rapidly gaining attention, surpassing 3.2 million views in just 22 hours after its release.

The music video depicts the five members coming together as if they were being led against the backdrop of symbolic spaces such as buildings and elevators in a jungle-like city.Not only does the cyberpunk-themed background, fast screen rotation, and sophisticated directing overwhelm the viewer’s attention, but the hip-hop genre song with heavy synthesizers and guitar riffs is also drawing a hot response with a level of perfection that is unusual for a debut group.

In line with this, various communities are flooded with favorable reviews such as “Teddy’s ‘Won-gi-ok’ is explosive”, “The music video quality is like that of a large group, not a debut group”, and “They all have strong characters, but strangely, they fit together well”.

‘Famous’ is a song that clearly shows the identity of the Allday Project, with lyrics that express the members ‘well-founded confidence and ambition as a group that is’ not famous yet but already receiving attention ‘.

In fact, even before their debut, they have already been receiving a lot of attention for their unconventional’ mixed ‘group composition and the presence of each member.The member at the center of the group, Annie, is the granddaughter of Shinsegae Group Chairman Lee Myung-hee and the eldest daughter of Shinsegae Group Chairman Chung Yoo-kyung, Moon Jae-in.

The other members are also unique.Woochan, who became known after appearing on’ Show Me the Money 6 ‘when he was young, Bailey, who is a choreographer, Tarzan, who was a model, and Youngseo are from the debut group’ Illit ‘.

Allday Project is the second idol group to be introduced by The Black Label, led by producer Teddy, following the girl group’ Miyao’.


Reporter Jang Eun- eunj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.