Singer Oh Seung-ha promotes the beauty of Korea as a Hanbok ambassador.

Oh Seung-ha attended the appointment ceremony for the Hanbok Ambassador hosted by the Korean Culture Promotion Association at the Lotte Hotel in Sogong-dong, Seoul on the 18th.

This appointment ceremony was held as part of the ‘Hanbok Culture Expansion Campaign’ aimed at globalizing and popularizing Hanbok, the traditional Korean costume.Oh Seung-ha, who appeared on ‘Miss Trot 3’ and stands out in the traditional music and trot genres, was selected as the promotional ambassador in high regard for her activity and cultural influence.

Hanbok Ambassador Oh Seung-ha will take the lead in promoting the beauty and spiritual value of Hanbok domestically and internationally through various stages and cultural content.He plans to play the role of ambassador in all cultural and diplomatic activities, including performances, campaigns, and SNS promotions in which he wears Hanbok.

Jeong Samuel, the chairman of the Korean Culture Promotion Association, said, “Hanbok is a precious cultural heritage that contains our people’s identity and artistic spirit,” and added, “I hope that together with Ambassador Oh Seung-ha, the cultural value of hanbok can spread more widely throughout the world.”

The Korean Culture Promotion Association is continuously promoting the globalization of hanbok through the Korea Hanbok Model Selection Contest, Global Hanbok Fashion Show, diplomatic ties commemorative events, and overseas cultural exchange projects.

Oh Seung-ha said, “As a musician who connects tradition and modernity, I am honored to have the opportunity to promote the beauty and meaning of hanbok both domestically and internationally,” and added, “I will do my best as a hanbok ambassador going forward.”

Oh Seung-ha, a traditional Korean music major at Hanyang University and a national intangible cultural heritage Gyeonggi folk song inheritor, won the Minister of Culture, Sports and Tourism Award at the 21st Gangwon National Gyeongseo-do-Gangwon Sori Competition.In 2024, she appeared on TV Chosun’s ‘Miss Trot 3’ and gained attention from viewers as a trot singer with a traditional Korean music background.

While he is busy with various events and broadcast appearances all over the country, he is making a surprise appearance on stage as a guest at singer Nam Jin’s 60th anniversary concert ‘2025 Nam Jin National Tour’.

Reporter Yoonna Choi com Donga.com yyynnn@donga

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.