The group Baby DONT Cry has drawn a line in the controversy over the suggestiveness of their song targeting teenagers.

On the 23rd, the agency P NATION stated, “We have acknowledged that the music video teaser for the debut title song ‘ F Girl ‘has raised concerns and controversies among some fans and the public.We sincerely apologize to anyone who felt uncomfortable or worried because of the video,” and posted an explanation regarding the suggestive metaphors and directing in the music video teaser for the first single’ F Girl.’

The agency drew the line, saying, “The title song’ F Girl ‘contains the message of’ please look at me as I am and understand me, ‘breaking free from standards set by others, such as grades(such as A -F).The first scene of the’ F Girl ‘music video Teaser 1 is a scene that expresses’ chewing gum ‘and’ biting candy ‘in the process of creating a rebellious yet cheerful setting.The overall flow and content of the music video to be released do not contain any provocative or suggestive directing in any part.”

They continued, “Regardless of the reason, in order to prevent any misunderstandings and controversy in advance, we decided to delete the controversial scene from the main music video.” They added, “This decision was made to protect Baby DONT Cry members above all else and to respect the valuable opinions of our fans.”

Also, regarding the’ cherry ‘used as the symbol of Baby DONT Cry, they explained, “The members’ images matched the image of cherries, which are small but have strong colors, so we decided to choose cherries as the group’s symbol.” They denied, saying, “Cherry is used as a positive image in various global brands and content, and during our planning process, the negative meaning or negative association of cherries was never considered or intended.”

Baby Don’t Cry, the first girl group introduced by P NATION, is comprised of four members: Lee Hyun, Kumi, Mia, and Beni.They will release their debut single’ F Girl ‘on the 23rd at 6PM.Jeon So-yeon of the group I-DLE participated in producing this single.

[Full text of position statement]

hello,

This is P NATION.

We would like to express our deepest gratitude for your interest and support towards the debut of Baby DONT Cry.

We have been made aware of the concerns and controversies raised by some fans and the public regarding the music video teaser for our debut title song’ F Girl ‘.We sincerely apologize to anyone who felt uncomfortable or worried because of the video.

The title song’ F Girl ‘contains the message of’ please look at me as I am and understand me ‘, breaking free from the standards set by others, such as grades(scores such as A -F).The first scene of’ F Girl ‘music video Teaser 1 is a scene that expresses’ chewing gum ‘and’ biting candy ‘in the process of creating a rebellious yet cheerful setting.The overall flow and content of the music video to be released do not contain any provocative or suggestive directing in any part.

However, regardless of the reason, in order to prevent misunderstandings and controversies in advance, we decided to remove the controversial scene from the main music video.This decision was made primarily to protect Baby DONT Cry members and respect the valuable opinions of our fans.

Also, let me tell you about the’ cherry’ used as the symbol of Baby DONT Cry.

The image of Baby DONT Cry members matches the image of the cherry, which is small but has strong colors, so we decided to set the cherry as the symbol of the group.Cherry is used as a positive image in various global brands and contents, and we would like to make it clear that during our planning process, the negative meaning or negative association of cherry was never considered or intended.

Baby DONT Cry is the most precious thing to all the members who participated in its production, and it is something that must be protected.I sincerely hope that the sweat and effort of the members will be fully conveyed to the fans, and that their dreams will shine brightly.We will do our best to ensure that the Baby DONT Cry journey that will continue in the future is delivered to the fans in a fun and healthy way.

thank you

Reporter Jeon Hyo-jin, Donga.com jhj@donga.com

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