The unprecedented idol ‘All Day Project’ has been unveiled!
The ambitious 3-member mixed group ‘All Day Project’ by ‘Legendary Producer’ Teddy made an official appearance on the 23rd.With the addition of member Annie, known as the daughter of Shinsegae Group Chairman Jung Yoo-kyung, the group quickly gained attention, and from the first day of their official debut, they were showered with flashy images that rivaled those of a ‘top group’.Newsis
Teddy’s ‘Second Jewel Box’ is finally opened.
Legendary producer Teddy’s ambitious project ‘ALLDAY PROJECT’ revealed its true colors on the 23rd.Composed of a ‘five-member mixed group’, ALLDAY PROJECT declared a splendid start by using the ‘debut commemorative pop-up event’ held in Gangnam, Seoul on that day as their first official stage for the media.
Before its debut, the All Day Project gained even more popularity as member Annie was known to be the granddaughter of Shinsegae Group Chairman Lee Myung-hee and the daughter of Shinsegae Group Chairman Chung Yoo-kyung.
In the midst of the enormous spotlight on them, the camera focus inevitably had to be on Annie more.
Appearing in a white satin dress with black hair, he caught everyone’s attention by ‘exuding a unique charm’ that alternated between seductiveness and provocation.As a member of the All Day Project, his attitude of focusing on harmony with the members was particularly impressive.
As K-pop’s most promising prospects, the presence of the other members was also extraordinary.Rapper Woochan from ‘Show Me the Money 6’, famous choreographer Bailey, model Tarzan, and Youngseo from the debut group of Illite proved through this first official event that ‘All Day Project’ is a multi-faceted, expandable entity with five central axes, not just one.
The fact that the All Day Project chose a ‘pop-up event’ as its first official stage was also unique and different from the existing ‘grammar’ of the industry.
In relation to this, an official from The Black Label, their agency, explained, “As you can see from the name of the group, the All Day Project will meet the world in a more flexible and free way rather than following the stereotypical route of an idol.” He added, “As an extension of this, they chose a pop-up event where they can breathe closely with the public and fandom as their first official stage.”
The Allday Project, which has been receiving ‘unprecedented’ attention even before their debut, will make their official debut at 6 PM today with the release of their first single, ‘FAMOUS’.’Famous’ includes a song of the same title and another title track, ‘WICKED’.
With ‘Famous’ pre-released as a music video, it achieved remarkable results such as ranking first on the worldwide trending chart on the global platform YouTube and surpassing 10 million cumulative views in just four days after its release, showing potential for growth as ‘the best new artist of the year.’
Reporter Jang Eun- eunj@donga.com
This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.
