As the group Baby Monster prepares for their comeback with ‘HOT SAUCE’ on July 1st, they are also continuing their march toward hundreds of millions of views with their performance videos on YouTube.
YG Entertainment announced on the 23rd that Baby Monster’s official debut song ‘SHEESH’ performance video surpassed 200 million views on YouTube at 6:04 AM that day.This is approximately 1 year and 2 months since its release on April 5th.
Considering that it is a choreography video and not an official music video, this is an unusual achievement.They are solidifying their presence as the ‘next generation YouTube queen’ by increasing their influence on YouTube, the center of the global music market.In fact, the number of subscribers to their official channels has reached 9.43 million, and the cumulative number of views has exceeded 4.7 billion.
With this, Baby Monster now has 5 videos with over 200 million views out of a total of 10 videos with over 100 million views on YouTube.Previously, the music videos for “SHEESH” (300 million), “BATTER UP” (300 million), “FOREVER” (200 million), and “DRIP” (200 million), which set a new record for the shortest debut time for a K-pop girl group, achieved the same number of views.
The ‘SHEESH’ performance video was well-received for its excellent directing that maximized Baby Monster’s delicate expressiveness and the inherent charm of the performance.The ‘SHEESH’ music source topped various global charts such as Billboard and Spotify, and the video also drew a graph of steady increase in popularity.
Baby Monster will make a comeback on July 1st with their pre-released single ‘HOT SAUCE’.Previously, General Producer Yang Hyun-suk said, “I prepared this as a gift in the hopes that you’ll have a fun summer,” and described it as “an addictive, mid-to-late 1980s hip-hop song,” raising music fans’ expectations.
Baby Monster is currently on their first world tour since their debut, performing in 20 cities around the world for a total of 32 times.They will also continue their journey by releasing their second single in September and a mini-album in October.
Jo com -woon, reporter for Donga.com madduxly@donga
This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.