Singer Jessi releases new song ‘Newsflash’ as her first step after establishing her independent label.

On the 25th, Jessie released the music video teaser for her new digital single ‘Newsflash’ through her official SNS and YouTube channel.

‘Newsflash’ is a hip-hop track that describes Jessi’s comeback on stage after a hiatus of about a year, using the keyword ‘breaking news.’ Containing a sincere yet confident message, this new song truly shows Jessi’s signature energy and narrative.

In the teaser video, Jessie appears in a dazzling spotlight.Her every move is captured by the media and becomes an issue, and she tells us not to be swayed by exaggerated words, saying, “Don t believe all the hype.”

Next, Jessi dominates the stage in front of a large audience, radiating professional charisma and confident energy, while also interweaving her easygoing daily life and childhood image, revealing her true self beyond the glamour.At the end of the video, Jessi is shown standing in front of a microphone, further heightening curiosity about the actual music video.

Along with this new song, Jessi has established an independent label called UNNI COMPANY and is embarking on her own music activities.Jessi’s new digital single ‘Newsflash’ will be released on the 27th at 1 PM through major domestic and international music sites.

Jessie was investigated late last year for her involvement in an assault incident, but the investigative authorities determined that there was no evidence to support the charges and decided not to prosecute her.

Reporter Jeon Hyo-jin, Donga.com jhj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.