Group Ark(ARrC / Andy, Choi Han, Doha, Hyunmin, Jibin, Kien, Rioto)has released the second music video teaser for the title song ‘awesome’ from their third mini album ‘HOPE’.

In the video, Ark catches the eye with his uninhibited attitude and free-spirited atmosphere that is not bound by formality.The strong contrast between the seven members wearing unique school uniforms and the mysterious goblin expresses the confusion of imperfect youth, while the strong-willed eyes and energetic movements that are released in an instant vividly express the confident and cheerful message of the new song ‘awesome’, adding to the immersion of the viewer.

The teaser video raises expectations for the full version with the impressive lyrics, “everybody shout awesome” combined with Ark’s signature witty performance.This phrase, which combines the call-and-response structure of south hip-hop with a K -pop-style top line, is completed as a strong hook that global fans can easily sing along to, stimulating curiosity about the song as a whole.

The new song ‘awesome’ is a track where Ark boldly brings in the grammar of authentic south hip-hop that is rare in K -pop.It is characterized by a modern reinterpretation of the danceable bounce and hype chant style unique to ‘Dirty South’ from the early 2000s, and an attempt at a new genre beyond a simple homage.In addition, leading producers such as Benjamin 55 and Stary 55, who have pioneered the K -pop sound, participated in the song’s production, increasing its perfection.

In addition, with ‘dawns’ that contains anxiety and comfort in the silence of dawn, ‘kick back’ that is a unique combination of bossa nova guitar and liquid drum and bass in the style of lounge jazz, ‘vitamin I’ that expresses oneself as the most needed vitamin, and ‘night life’ that is G -funk slow jam that depicts a moment of creation deep in the night, Ark plans to expand their musical spectrum by richly depicting the complex minds of youth with various genres and sensibilities with ‘HOPE’.

Through this third mini album ‘HOPE’, Ark presents ‘Apocalypso’, which is a combination of the end and Latin rhythm, and contains Ark’s unique musical attitude and generational message that wittily resolves confusion and anxiety.Through this album, Ark is determined to open up a new musical horizon for the K -pop scene by expressing the emotions of Generation Z, who do not lose cheerfulness even in an uncertain future, through music.

ARK’s third mini album ‘HOPE’ will be released through various music sites at 6 PM on the 16th.

Reporter Jeon Hyo-jin, Donga.com jhj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.