Espa’s ‘Iron’ Bag “The Most Powerful K-Pop Worldview at the Present”
It seems that aespa’s ‘iron taste’ was also desperately needed in K -games.aespa is joining hands with the K-game icon ‘Battleground’ to release a new song ‘Dark Arts’.Photo courtesy of Krafton and SM Entertainment
There are many places where aespa’s ‘iron taste’ is needed.In fact, ‘Battleground’, a representative K -game, has joined aespa’s ‘iron taste worldview’ that even ‘Hyundai Steel’ has entered.’PUBG: Battleground’ (PUBG : BATTLEGROUNDS)is a global survival shooting game planned and produced by KOSPI company Krafton.
The collaboration between Battleground, commonly referred to as ‘Bag’, and aespa was achieved through their ‘new song’.SM Entertainment, aespa’s agency, announced on the 15th, “We are joining hands with Battleground to present the collaborative song ‘DARK ARTS’.”
‘Dark Arts’, which will be released simultaneously on global pop music platforms at 6 PM on this day, has released the ‘tension’ that is considered a factor in the longevity and popularity of Battlegrounds based on aespa’s unique ‘iron taste sound’.Along with the ‘Dark Arts’ sound source, aespa will also be releasing a ‘music film’ that attempts to physically expand to the level of a ‘movie’.
This year, aespa has been attracting attention by continuously presenting collaborations with famous domestic and international brands that are ‘desperately in need of a taste for iron’.
Before ‘Dark Arts’ with Battlegrounds, they collaborated with global brand Apple and released the song ‘Dirty Work’, drawing attention.Espa filmed the ‘Dirty Work’ music video with an Apple phone product, the ‘iPhone 16 Pro’.
‘Dirty Work’, which is proving aespa’s continued power through various popular music chart rankings, also chose Hyundai Steel’s ‘Dangjin Steel Mill’ as the music video filming location.
Reporter Heo Min- mignon@donga.com
This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.
