‘World Tour + City Festival’ … ENHYPEN Takes Over Bangkok
Enhypen held a fan participation event themed around the entire city in addition to the concert during their Bangkok world tour.The goods, food and beverage, and hotel packages in collaboration with local brands received a great response, and even the Thai Minister of Culture attended and gave an official congratulatory speech, adding to the meaning of the event.Photo courtesy of HYBE, Plan B Media
Bangkok, Thailand was dyed in the theme of the group Enhypen.The Thai Minister of Culture also gave an official congratulatory speech to support the colorful collaboration with the local community.
Since last May, HYBE has been hosting a fan participation event in connection with ENHYPEN’s world tour ‘ENHYPEN WORLD TOUR’ WALK THE LINE ‘IN BANGKOK’ around Bangkok, Thailand.This event provided fans with a differentiated cultural experience beyond just watching the concert by providing various regional specialty programs utilizing ENHYPEN’s IP before and after the Bangkok concert.
Transportation cards with ENHYPEN’s portraits were released in limited quantities and gained popularity, and photo booths installed in the city also caught the footsteps of visitors.Enhypen’s large-scale outdoor advertisements were hung in major facilities in the city, including the entrance to Suvarnabhumi International Airport, demonstrating their high popularity and status.
The special collaboration with the local popular character Butterbear also received a great response.The character Butterbear illustration wearing ENHYPEN’s tour outfit was used extensively on F & B packaging, stickers, postcards, etc., allowing it to naturally permeate not only fans but also the daily lives of citizens.
By collaborating with the popular Thai character Butterbear and presenting special illustrated goods in tour costumes, the name and image of ‘ENHYPEN’ were naturally imprinted on fans as well as the general public.Photo courtesy of HYBE, Plan B Media
In particular, Sudhawan Wangsupakitkosorn, who was Thailand’s Minister of Culture until last month, sent an official congratulatory message, praising ENHYPEN and HYBE, the organizers of this event, for their contributions to spreading Thai culture internationally.
Minister Sudarwan said, “The promotional materials were produced with a design that combined traditional Thai architecture with the identity of a modern city, creatively showcasing ‘Thailandness.’ This event is a very valuable and commendable event in terms of culture, entertainment, and economic activation.”
He also added, “Inviting world-renowned Korean artists to Thailand will provide a happy and impressive experience for fans and the Thai people,” and “We highly value this visionary activity that aims to strengthen the country’s positive image and promote sustainable international friendship.”
Reporter Yang Ju- juyeon@donga.com
This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.
