‘T.O.P‘s first girl group’ ODD YOUTH to debut in the second half of the year… Brand music video released

MUSIC Oct 17, 2024

Translation


‘T.O.P‘s first girl group’ ODD YOUTH to debut in the second half of the year… Brand music video released

The new girl group ‘ODD YOUTH’ (hereinafter referred to as ODD YOUTH, T.O.P Media), scheduled to debut in the second half of this year, will present a brand music video. Along with revealing the members, they will also reveal for the first time the new song ‘Best Friendz’ that contains their story.

‘Odd Youth’ announced the release of the brand music video ’Best Friendz’ through their official SNS channel on the 16th. Since last summer, Odd Youth has been introducing various and unique stories of youth through SNS, and on the 18th, they will announce their official debut by revealing the members along with their brand music video.

‘Best Friendz’ is a song that contains Odd Youth’s brand identity and their own authentic story. It is a song that honestly captures the honest feelings and situations of trainees about to debut, and expresses the story of ‘friends’ who work hard together toward their dreams in a fun and interesting way. It is said that lyricist Seo Ji-eum of ‘Hit Song Rich’ actually watched the members‘ debut process for over a year, and completed the lyrics honestly containing the excitement, worries, and friendship of the members about to debut.

The brand music video was completed through various filming techniques and compositing processes to capture the relationships that harmonize well with the individuality and diversity of each member. This work is a harmonious blend of director Shin Hee-won’s signature bright and refreshing mood and fun episodes, and the unique visuals and freshness of ‘Odd Youth’.

Meanwhile, ‘Odd Youth’, the first girl group presented by TOP Media, is a brand that means that unique and individual youths gather together to express their honest stories, although they may look different to others. The brand ‘Odd Youth’ is born when five girls with different personalities come together in harmony, and they plan to unfold the honest stories of ‘Odd Youth’ through music in the future.

Jeong Hee-yeon, Donga.com reporter shine2562@donga.com