Fifty Fifty ‘Land of History’ To the US! From the start of the ‘National Tour’

MUSIC Oct 18, 2024

Translation

‘Let’s go! To the Promised Land!’ Fifty Fifty is gathering attention by going on a tour of the global pop mecca, North America, just one month after their comeback. Photo courtesy of|Attract
‘Let’s go! To the Promised Land!’ Fifty Fifty is gathering attention by going on a tour of the global pop mecca, North America, just one month after their comeback. Photo courtesy of|Attract

Fifty Fifty will be heading to North America, the ‘site of history’, just one month after their comeback.

The US is Billboard‘s ‘hometown’, which led the global hit of Fifty Fifty’s song ‘Cupid’, which was even called a ‘miracle’.’ Furthermore, this schedule is gathering attention as it is essentially a ‘national tour’, visiting eight major cities in the East and West for about a month from late November to mid-December.

Fifty Fifty‘s agency Attract officially announced the holding of their first North American tour, ‘LOVE SPRINKLE TOUR in USA’, on the 17th. The concerts will begin in San Francisco on November 27th, and will continue to LA, Phoenix, Houston, Dallas, Chicago, and Atlanta before ending in the much-anticipated New York on December 16th.

What stands out about this eight-country major tour is that each city chose traditional concert halls that are close to ‘famous landmarks’ as the first meeting place with TWEENY (fandom name). Examples include Houston’s ‘House Of Blues’ and New York‘s ‘Town Hall’, which is also familiar in Korea.

Fifty Fifty is determined to continue the ‘Cupid Syndrome’ that engulfed North America, the ‘global pop mecca’, last year by performing live tracks from their second mini-album ‘Love Tune’ (LOVE TUNE). Fifty Fifty, who formed an upgraded lineup with the addition of four new members including Moon Chanel, Yewon, Hana, and Athena in addition to existing member Kina, succeeded in creating a double hit with their comeback song ‘SOS’ and follow-up song ‘Gravity’, and became the center of attention in K-pop this fall.

In particular, ‘Gravity’ has created a strange phenomenon by ‘long-term dominance’ for over a month on the ‘Ingeupdong’ (videos that are rapidly rising in popularity) on the global platform YouTube with just the ‘sound source’ without an official music video.

The song ‘Cupid’, which helped Fifty Fifty rise to the ‘global top tier’, also ranked 17th on the US Billboard ‘Hot 100’ last year, ‘charting for 25 consecutive weeks.


Reporter Heo Min-nyeong mignon@donga.com