Banner, debut first US Billboard entry… 32nd place in local album sales

MUSIC Oct 30, 2024

Translation

〈Photo Caption: VANNER image and Billboard chart ranking image. (Photo courtesy of Kleb Entertainment, Billboard)〉
〈Photo Caption: VANNER image and Billboard chart ranking image. (Photo courtesy of Kleb Entertainment, Billboard)〉

‘Peak Time’ winning team VANNER (Banner/Tae-hwan, GON, Hye-sung, Seong-gook, Yeonggwang) achieved the feat of entering the US Billboard chart for the first time since their debut.

According to the latest US Billboard charts and news announced on the 29th (local time), VANNER‘s third mini-album ’BURN’ ranked 32nd on the ‘Top Album Sales’ chart. This chart ranking compiles the albums with the most sales in the US in a week, and it shows VANNER’s changed status as it is a popular record following legendary artists such as Taylor Swift and Post Malone.

VANNER‘s third mini-album ’BURN’ also ranked 15th on the Emerging Artists chart. This chart supports VANNER’s sudden rise as a K-pop sensation, as it evaluates the popularity of new artists who have not yet entered the Hot 100 or Billboard 200. In particular, the fact that they entered this chart for the first time with the highest ranking among K-pop male artists this week shows VANNER‘s rising popularity.

In addition, they ranked high on various other charts such as 26th on ‘Current Album Sales’, 14th on ‘World Albums’, and showed that they are receiving enthusiastic support from American fans, as the exclusive US signed album sold out.

According to data from the US chart analysis platform Luminate, VANNER’s third mini-album ’BURN’ ranked 32nd on ‘Heatseekers Album’, 13th on ‘Independent Albums’, 5th on ‘Record Label Independent Current Albums’, and 1st on ‘Top New Artist Albums’. Luminate is a data platform used by major American record labels, distributors, broadcasters, and artist management companies, and is considered a popular measure of popularity as it is used as the main data for calculating Billboard chart rankings.

VANNER‘s achievement is drawing attention from the American music industry as it followed the pictorial for the Rolling Stone USA magazine that was conducted locally on the 22nd and entered the Billboard charts. Before, VANNER released their first English album ‘I Don’ Think That I Like Her (cover)’ for global fans before their full-fledged US promotions, and also carried out various activities locally through interviews and exploration content with LA Mag, LA’s largest magazine.

With this, VANNER not only entered the US Billboard chart with their third mini-album ’BURN’, but also topped iTunes charts in the US, UK, Philippines, Taiwan, Turkey, Hong Kong, and Brazil, and continued their popularity by taking first place with their title song ‘Automatic’ on KBS 2TV‘s ‘Music Bank’ on the 11th.

Jeon Hyo-jin, Donga.com Reporter jhj@donga.com