ENHYPEN‘s unstoppable ‘Engine’

MUSIC Nov 06, 2024

Translation

Photo provided by|Belift Lab
Photo provided by|Belift Lab
ENHYPEN‘s ‘Engine’ is not cooling down.

ENHYPEN, a group that has shown remarkable growth throughout the year and solidified their unrivaled position in K-pop, is expected to put the finishing touch to their ‘step growth’ with their repackaged album to be released on the 11th.

Their upcoming album ‘Romance: Untold–daydream-’ is a reconstruction of their second full-length album ‘Romance: Untold’, which was released in July. The album is filled with a total of 12 tracks, including two new songs, the title track ‘No Doubt’ and ‘Daydream’, and 10 tracks from their second full-length album, including ‘Moonstruck’, ‘XO’, and ‘Your Eyes Only’.

With ‘No Doubt’, a new song released after three months, ENHYPEN delves deep into the romantic narrative about unchanging love. ‘Daydream’ also marked the opportunity for them to expand their musical color by experimenting with the urban hip-hop genre.

Photo provided by|Belift Lab
Photo provided by|Belift Lab
They are showing their determination to achieve a true ‘career high’ with their new album that contains their own unique ‘worldview’ and genre attempts all at once, following the unprecedented success of their previous work.

With their second full-length album ‘Romance: Untold’, they recorded 2,344,749 copies in the first week (based on Hanteo Chart), embracing their first ‘first-week double million-seller’ title.

If you add the special album ‘Memorabilia’ (207,750 copies) released in May and this repackage, it is expected that they will easily surpass the ‘3 million mark’ this year. Furthermore, there is a possibility that they will achieve ‘Quadruple Million Seller’ (4 million copies).

There is also interest in whether they will be able to break their own highest score on the US Billboard, an indicator of global pop music popularity. With ‘Romance: Untold’, ENHYPEN succeeded in charting on the main album chart ‘Billboard 200’ for 12 weeks, writing their own longest record. In particular, they proved their gradually increasing overseas popularity by re-entering the chart through a reverse run on the October 26th issue, just 3 months after its release.

Riding the momentum, ENHYPEN plans to increase the heat this year with a ‘quant offensive’ for their fandom ‘Engine’. Starting on the 8th, they will be releasing the documentary ‘Fanmade’, which contains the process of their world tour ‘Fate Plus in US’, in North American theaters. The track video for the new song ‘Daydream’, which is about a minute long, was also released on YouTube on the 4th and surpassed 1.5 million views in just one day.



Reporter Yoo Ji-hye yjh0304@donga.com