Is there another girl group that has made its debut year this fast? They have achieved the ‘triple crown’ by completing everything from their debut album to their first full-length album and even a season song in their first year of debut.

With YG Entertainment‘s (YG) strong creative desire and perseverance, as well as the synergy of their explosive global fandom, the so-called ‘album 3-step combo’, their first full-length album, which is the definitive version, achieved a career high of nearly a million sellers in just its first week of release. This is YG’s ‘monster rookie’ Baby Monster.

YG‘s rookie group Baby Monster is getting very close to joining the ‘million-seller club’ in their first year of debut.

Their first full-length album ‘DRIP’, released early this month, recorded over 820,000 copies sold as of the 8th, just one week after its release. According to YG, this is their own ‘career high’, and an increase of nearly twice that of their debut album released at the beginning of the year.

Their ‘quantum jump’ was also notable in the ‘initial week’ sales trend after release, which partially reflects the number of orders. According to Hanteo Chart, Baby Monster’s first full-length album ‘DRIP’ recorded 677,961 copies sold in the initial week. This is a 1.7-fold increase compared to their debut album (401,287 copies).

The rapid growth in the initial week of an album‘s sales in just ‘half a year’ since the release of their debut album in April also has a special meaning as a measure of the size of their ‘core fandom’.

The expansion of the fandom both domestically and internationally can be felt especially through the record-breaking performance on the global platform YouTube. The double title song system declared when releasing the regular album and the two official music videos that came with it easily surpassed 110 million views combined within a week of their release.

The title song ‘Drip’, which has the same name as the album, surpassed 63 million views as of the 10th, and another song ‘Click Clack’, in particular, surpassed 52 million views. In addition, if you include the performance video preview and other additional videos related to the regular album, the result is that 150 million users worldwide ‘have searched for Veemon’.


Reporter Heo Min-nyeong mignon@donga.com