Singer G-DRAGON has released the choreography video for his digital single ‘POWER’.

On the 9th at midnight, the ‘POWER’ choreography practice video was posted on G-DRAGON‘s official YouTube channel. The choreography that expresses the ‘POWER’ lyrics with colorful movements in the black and white video caught people’s attention.

G-DRAGON‘s unrivaled swagger made it impossible to take your eyes off him. His relaxed yet restrained groove that digests the powerful choreography in his own style made us feel G-DRAGON’s unique originality that is not stereotyped.

Amidst such a hot response, G-DRAGON‘s choreography video rose to the top of the most popular videos within 12 hours of its release, and surpassed 1 million views in less than a day.

In addition, G-DRAGON’s ‘POWER’ is gaining popularity amid the recent challenge craze among MZ generations. With their unique music and style, BIGBANG, a second-generation idol, has captivated even Generation Z, who are unfamiliar with them, and a ‘POWER’ challenge craze is sweeping various social media platforms.

G-DRAGON has been a hot topic every day since their comeback. According to Good Data Corporation FUNdex, G-DRAGON ranked first in topicality among TV-OTT integrated non-drama performers in the 5th week of October. At the same time, tvN‘s ‘You Quiz on the Block‘, which he appeared in, topped the non-drama topicality survey for the first time in 12 weeks since the second week of August.

Also, the ‘POWER’ music video has maintained the #1 spot for 10 days (as of the 10th) after topping the most popular music charts on the first day of its release, and the performance video even had a view count update error due to a flood of viewers as soon as it was released. Daesung’s YouTube ‘Collect’, which features G-DRAGON appearing as the entire BIGBANG group, also topped the most popular videos immediately after its release. In addition, G-DRAGON‘s car, scarf fashion, tweed jacket, acupressure slippers, and other fashion items have become topics of conversation, proving that he is an ‘icon itself’.

Furthermore, on the 8th (local time), he made a splash by entering the UK Official Single Sales and Download Charts at 23rd place each. Even influential foreign media outlets such as Billboard and AP are paying attention to G-DRAGON’s activities, making us realize his global power once again.Jeon Hyo-jin, Donga.com reporter jhj@donga.com