The group TREASURE has started filming their new music video this week, marking the start of a full-fledged comeback.

According to their agency YG Entertainment on the 11th, TREASURE will begin filming their new music video on the 12th. In order to produce a high-quality video, the members will be filming in various locations, including a large set, with the full support of YG.

Specific information such as the title of the new song, concept, and release date have not been revealed yet. However, considering that the music video is practically the last schedule for the comeback, it can be guessed that TREASURE‘s new song release is just around the corner.

YG said, “We have been working hard to perfect the new song, and this is a gift-like song that TREASURE has prepared for a long time with all its heart and soul,” and added, “We will approach you with a different, exciting charm than our previous promotions, so please look forward to it.”

TREASURE plans to communicate more closely with their fans by continuing their active promotions towards the end of the year, including the release of this new song. Before that, they will appear on large-scale stages one after another, such as the ‘2024 Korea Grand Music Awards (KGMA)’ on the 17th and the ‘2024 MAMA AWARDS’ on the 22nd. Having recently successfully completed their second Asian tour spanning 13 cities and 30 performances, they are set to present a unique stage befitting their status as a ‘performance artist’.

Jeon Hyo-jin, Donga.com Reporter jhj@donga.com