The return of the K-pop treasure trove. ‘YG Treasure Box’ is opening again.

K-pop top-tier TREASURE is back. They have started filming their new song‘s music video as if they are going to make a ‘dominating’ in the midst of the K-pop comeback rush that has continued since October.

According to their agency YG Entertainment (YG), TREASURE will begin filming their new song’s music video on the 12th. Although the title, concept, and release date of the new song are kept under wraps, expectations are high for it to be a masterpiece that ‘brilliantly mobilizes’ YG‘s capabilities.

Just like the song ‘King Kong’ that was released in the first half of last year and created a buzz, the prevailing view both inside and outside of K-pop is that this new song will also be a masterpiece armed with a blockbuster scale.

In line with this, YG expressed confidence by saying, “We have worked hard to perfect it, and this song is like a ‘gift’ that TREASURE has prepared for a long time with all their heart and soul for the global fandom,”and”It will approach with a ‘exciting charm’ that is different from their previous activities.”TREASURE has established itself as K-pop’s representative ‘performance emperor’ by implementing ‘transcendent performance’ based on their solid live skills. As evidence of this, he successfully led his second Asian tour, which spanned 13 cities and 30 performances.


Reporter Heo Min-nyeong mignon@donga.com