Singer Rosé‘s pre-released single ‘APT.’ (Apartment) music video has surpassed 300 million views.
According to her agency The Black Label, Rosé and Bruno Mars’ duet ‘APT.’ reached 300 million views on YouTube on the 9th. In just 6 hours and 22 days since its release on October 18th, Rosé has become the first K-pop solo artist to achieve this milestone in the shortest time in 11 years.
‘APT.’ is a pre-released single released ahead of Rosé‘s official comeback on December 6th (Friday), and will also be included in her first full-length album ‘rosie’. ‘rosie’ contains a total of 12 tracks, including the title track and ‘APT.’. Rosé will participate in writing and composing all the songs in this album, telling her own honest and intimate stories.
The ‘APT.’ music video, featuring Rosé and Bruno Mars, surpassed 100 million views in just 5 days and 200 million views in 11 days since its release. It also maintained the No. 1 spot on the domestic Most Popular Videos and Most Popular Music charts day after day, and also rose to No. 1 on the US Trending charts, truly demonstrating the unification of the global music market.
‘APT.’ continued its record-breaking streak, creating a worldwide syndrome following its domestic release. ‘APT.’ ranked No. 1 on Spotify’s US chart immediately after its release and topped iTunes charts in a total of 40 regions. Also, it rose to #1 on QQ Music, the largest music site in China, proving the popularity of ‘APT.’ that has taken the Americas and Asia by storm.
Rosé is also renewing her career highs day after day with this single ‘APT.’. Not only is she the first K-pop female solo artist to reach #1 on Spotify in the US and #1 on Spotify‘s Top Songs chart globally, she also broke the record for the fastest time for a K-pop female solo artist by reaching 100 million Spotify streams in just 7 days after its release. In addition, on the UK Official Singles Chart ‘Top 100’, which is considered one of the two major global pop charts along with the US Billboard chart, they entered at number 4 and rose to number 2, setting the highest record for a female K-pop artist.
In addition, on Billboard’s main single chart ‘HOT 100’, which was announced on October 29 (local time), they entered at number 8, setting the highest record for a female K-pop artist and the first to debut in the single digits. ‘APT.’ entered at number 1 on both Billboard‘s ‘Global 200 (including US)’ and ‘Global 200 (excluding US)’, and is showing undying heat by staying at the top for three consecutive weeks. The ‘Global 200 (including the US)’ chart achieved the record of rising to No. 1 with the second-highest streaming figure in Billboard’s history.
Jeon Hyo-jin, Donga.com Reporter jhj@donga.com