JYP Entertainment‘s (hereafter JYP) new boy group KickFlip is attracting attention as they continue their confident rookie streak.

KickFlip made their official debut on January 20th with the release of their first mini-album, ‘Flip it, Kick it!’ and the title track, ‘Mama Said (What are you trying to become?)’. Kickflip, who has expressed his bold ambition to ‘turn the world upside down’ with the potential of ‘K-pop super rookie’, is captivating fans by standing out in various ways.


▲Video content full of ‘Kick Points’ of the seven members becomes popular

The seven members, Gye-hoon, Amaru, Dong-hwa, Joo-wang, Min-je, K-ju, and Dong-hyun, have left a mark on others through various content. The dance challenges, interviews, and fresh Reels videos that highlight the members’ wit posted on the official Instagram channel have received a lot of attention, and as of the afternoon of the 14th, the total number of Reels views on the official account has exceeded 82 million, and the cumulative number of content views is expected to reach 100 million. The official TikTok account, which recently surpassed 1 million subscribers, is also expected to reach 100 million total content views, proving the short-form content power of the ‘Next-generation K-pop rookie’.

The group Kickflip is also showing off their charms through YouTube content. They are increasing their intimacy with fans through a variety of videos, including choreography practice videos, behind-the-scenes footage of music video shoots, ‘PRE-KICK: Roll Before our Debut’, which captures moments before their debut, and ‘KickFlip JYP Debut Special Lecture’, which has become a hot topic for its chemistry with JYP‘s senior artists. Here, they caught the attention of viewers by showing off their sense and eloquence in live broadcasts where they could feel the freshness of rookies, popular YouTube contents such as ‘Idol Human Theater’, ‘Milky Boys 2’.


▲‘New performance craftsman group’ A promising stage spot for newbies

Their performance skills also draw attention. Kickflip performed the title song ‘Mama Said (What Are You Trying to Be?)’ and the b-side ‘Yeah Yeah’ on music shows, which were considered points of anticipation for their debut activities, and received favorable reviews from K-pop fans for their powerful performances and energetic live shows. In the music show stage cam videos, they showed off each person’s individuality and strengths, as well as the vivid choreography of the seven members. Recently, they showed off their skills by performing a cover stage of Stray Kids‘ ‘Rock (樂)’ on KBS 2TV’s ‘Music Bank’, receiving an enthusiastic response. In particular, the debut song performance video presented on Mnet Digital Studio M2‘s ‘STUDIO CHOOM’ YouTube channel surpassed 1.1 million views, raising expectations for Kickflip’s future as the ‘Next-generation K-pop performance hotspot’.

Kickflip‘s debut album ‘Flip it, Kick it!’ achieved 322,000 copies in the first week of release based on Circle Chart, a website that aggregates album sales, and topped the Weekly Album Chart and Weekly Retail Album Chart (2025.01. 19~2025.01. 25). It also earned an official initial certification with 276,881 copies sold in the first week (album sales for a week based on the release date) according to Hanteo Chart. Attention is being paid to the powerful steps of the new rising star Kickflip, who is showing promise in the music industry.

Photo = JYP Entertainment

Reporter Lee Seul-bi, Donga.com misty82@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.