‘52nd Jennie’ is about to addict the world.

BLACKPINK Jennie is going global with her first full-length solo album, ‘Ruby’. The basis for this is her fierce battle on the Billboard chart, considered a ‘wind vane’ for global pop music trends.

Following her first full-length album, ‘Ruby’, entering the top 10 of the ‘Billboard 200’, one of the main charts, the title track ‘LIKE JENNIE’, three of the songs on the album entered the ‘Hot 100’, another main index. Having three songs on the album chart simultaneously on the Hot 100 is a ‘first’ for a female K-pop artist.

According to the latest chart released by Billboard (dated March 22), Jennie‘s first solo full-length album ‘Ruby’, the title song ‘Like Jennie’, ranked 83rd on the ‘Hot 100’, and the included songs ‘Handlebars’ and ‘ExtraL’ ranked 80th and 99th, respectively.

In addition to setting a record for the most simultaneous chart entries on the ‘Hot 100’, Jennie displayed her prowess by having 5 out of the 15 songs on the album, more than 30%, become ‘Hot 100 numbers’. Prior to the three songs including ‘Like Jennie’, Jennie had previously included ‘Mantra’ and ‘Love Hangover’ in the ‘Hot 100’, which measures hit songs.

The global ‘Jennie Syndrome’ through the new album ‘Ruby’ could be predicted to some extent by the so-called ‘first week’ sales, which refers to the sales trend for the first week after release. It recorded 661,130 copies, which is the highest sales among K-pop female solo artists.

The positively ‘shocking’ title track ‘Like Jennie’ of ‘Ruby’ is also a hot topic. The original song itself is no different from a remix version, with a high-speed development and a unique lyric structure that repeats ‘Jennie’ 52 times from beginning to end, which is receiving favorable reviews as ‘necessary’ to highlight Jennie’s value as a trendsetter.

Jennie recently held an album relay live show ‘Ruby the Experience’ reminiscent of a large-scale music appreciation event in ‘Jennie‘s home country’ South Korea. Jennie nonstop performed all 15 songs from her album ‘Ruby’ during the show.


Reporter Heo Min-nyeong mignon@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.