ZerobaseOne, China‘s THAAD ban ‘Unlock’
We broke through Beijing, China. In effect, we opened the lock on the ‘Hanhan-restricted’. ZerobaseOne did it. Photo courtesy of WakeOne
They broke through to Beijing, China. In effect, they opened the ‘Hallyu Restrictions’. Zero Base One did just that.
Top group Zero Base One is drawing attention by opening a large-scale pop-up store in the Chinese capital, Beijing. The event will last a full month, and the location has been set at Chaoyang Joy City, the largest shopping mall in Beijing, also known as the ‘Continental Pop-up Holy Land’.
Considering Zero Base One‘s current status, the scale may be natural, but the point is that it was held in China, a country where the ‘Hallyu Restrictions’ is still in effect, and it’s in the capital, Beijing.
Specifically, Zero Base One will be holding a pop-up store for their 5th mini-album ‘Blue Paradise’ for 23 days from April 3rd to 26th at Chaoyang Joy City in Chaoyang District, Beijing. This pop-up event was successfully held in both Korea and Japan at The Hyundai Seoul and Tokyo Shibuya. The pop-up store held at The Hyundai Seoul Sound Forest was a hot topic because it covered an area of 1,000 pyeong.
Top group ZerobaseOne is drawing attention by opening a large-scale pop-up store in Beijing, the capital of China. The event will last for a whole month, and the location has been set at Chaoyang Joy City, the largest shopping mall in Beijing, known as the ‘Pop-up Holy Land of the Continent.’ Photo courtesy of WakeOne
This event is especially meaningful because it reestablishes the ‘Korea-China-Japan Tripartite System’, which was the aspect of K-pop before the THAAD ban. Zero Base One has enjoyed explosive popularity not only in South Korea, the birthplace of the group, but also in Japan, the mecca of K-pop, and even in the Chinese-speaking world as a true ‘top tier’.
At the core of their popularity in China, in particular, are Zhang Hao and Ricky, who play key roles in Zero Base One. Zhang Hao is from Fujian Province, China and Ricky is from Shanghai. As an individual member, not just a member of Zero Base One, they have been busy appearing in many Chinese CFs and showing off their local activities.
Zerobaseone‘s new mini-album ‘Blue Paradise’, the main theme of the pop-up store, is also sweeping major domestic and international popular music charts, producing results befitting a ‘5th generation icon’.
The album also boasted sales of over 1 million copies on the day of its release. This record was achieved ‘5 consecutive times’ since the debut album, making it a ‘first’ case in K-pop history.
Reporter Heo Min-nyeong mignon@donga.com
This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.
