Singer G-Dragon(Kwon Ji-yong)has released a music video titled ‘Home Sweet Home’ based on Azure OpenAI Sora, which was created through collaboration with AI entertainment company Galaxy Corporation and Microsoft(MS).

G-Dragon is continuing to set a series of ‘firsts’ in the entertainment technology field, from unveiling his first AI MV on the special stage of ‘Innovate Korea 2025’ held at KAIST in Daejeon on the 9th to successfully completing the space music transmission project.

The ‘Home Sweet Home’ music video depicts a journey to find each person’s ‘HOME’ against the backdrop of dystopia, futuristic cities, and unknown space, and delivers a message about the future through elements that symbolize hope, such as LED flowers, planting flowers on a planet, and daisy paintings.

In particular, the Azure OpenAI Sora logo inserted in the lower right corner of the video clearly shows the use of AI technology, and G-Dragon’s direct participation in curating added meaning to it.

G-Dragon emphasized the changing role of artists who actively utilize AI technology as a creative tool, saying, “This is no longer an era where people create everything on their own, but an era where they imagine and collaborate with AI to create.”

This MV was jointly produced by Galaxy Corporation using ‘Sora’, an AI solution developed based on Microsoft Azure OpenAI service.

MS CEO Nadella praised Galaxy Corporation CHO(Chief Happiness Officer)Yongho Choi as a “pioneer of imagination,” and said of G-Dragon’s K-pop video production, “It’s truly fantastic.This is an innovative attempt that will completely change the paradigm of the entertainment industry.”

Reporter Jeon Hyo-jin, Donga.com jhj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.