Singer IU is shaking up fans ‘hearts with a unique form of teasing promotion ahead of the release of her remake album’ Flower Bookmark Set ‘.It is a’ collect call event ‘in the form of a collect call.

On May 20, IU’s agency EDAM Entertainment began full-scale promotion of the remake album by revealing the phone number(1660-0527)along with the phrase, “This is an IU Anna collect call.Please check the other person” through their official SNS.

The way to participate in the event is simple.When a fan calls 1660-0527, IU greets them on the other end of the phone by saying, “Hello? I’m Ji-eun… I have something to tell you,” increasing the level of immersion.She then says, “Please press one of the numbers from 1 to 5, and I will sing a song that matches that number,” and then plays a song from the remake album “Flower Bookmark Set” without accompaniment, depending on the number selected.

The songs that will be revealed through the event are as follows.
1: Park Hye-kyung ‘Red Sneakers’
2nd: Seo Taiji ‘October 4th’
3: Roller Coaster ‘Last Scene’
Number 4: Shin Jung-hyun ‘Beauty’
5: White ‘Square Dream’

IU personally explains why she chose each song and delivers a warm message.At the end, the call ends with the instruction, “Please check the full song on music sites at 6 PM on May 27th.”



This collect call event will be held 24 hours a day until May 27th, the release date of the ‘Flower Bookmark Set’, and fans are showing enthusiastic responses such as “I was healed by just one phone call” and “Only IU can do this.”

IU’s remake album ‘Flower Bookmark Set’ is a project that reinterprets existing hit songs with a modern sensibility, and the music as well as the approach is fresh.It is gaining attention as a plan that goes beyond simply releasing music and provides fans with ‘the fun of listening’ and ‘the excitement of waiting’.

‘Flower Bookmark Set’ will be officially released on May 27th at 6 PM through all major music platforms including Melon, Genie, Flo, and Spotify.


Reporter Yang com -mo hmyang0307@donga

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.