“From Blackpink’s new song to the launch of a new artist” YG’s ‘Big Picture’
YG’s executive producer Yang Hyun-suk is gathering attention by revealing YG Entertainment’s ‘Master Plan’ through an interview video on the 26th.Through this announcement, YG revealed specific plans for full support of its artists, including BLACKPINK’s full comeback, Baby Monster’s comeback, and TREASURE’s new world tour, while also heightening expectations for the new idol group that will be born.Photo courtesy of YG Entertainment
On the 26th, YG Entertainment released ‘YG ANNOUNCEMENT’ through their official blog, which includes an interview video with Executive Producer Yang Hyun-suk and plans for artist activities and new artist launches.The official interview, which featured Executive Producer Yang himself, garnered attention as it was the first public interview in 7 months.
First, BLACKPINK is about to release a new song for the first time in about 2 years and 8 months.Yang said, “I think we will be able to share news about BLACKPINK’s new song soon,” raising the expectations of global fans.They also have a world tour scheduled starting on July 5, so full-scale group activities are expected after their comeback.
Baby Monster will be promoting tightly for three months, starting with the pre-released single ‘HOT SAUCE’ on July 1st, followed by their second single in September and mini-album on October 1st.General Manager Yang introduced the song, saying,” ‘HOT SAUCE’ is a song that reinterprets mid-to-late 1980s hip-hop, and is a highly addictive track that’s like a summer gift.”
What particularly caught my eye was the specific blueprint for the new group launch.General Manager Yang stated, “Currently, two male teams and two female teams are preparing to debut, and we will definitely launch one boy group next year.” Among these, the number of members for the four-member new girl group has been confirmed, and practice videos will be sequentially released starting on the 28th.
Yang hinted that he plans to use the strategy before Baby Monster’s debut once again, saying, “Please evaluate their skills as they are seen and heard.” However, in order to focus on Baby Monster’s growth, the official debut of the new girl group is expected to be after the end of next year.
The video ends with the subtitle, ‘THE FIRST MEMBER OF YG S NEXT GIRL GROUP.STAY TUNED, ‘ raising expectations for the reveal of the first member.
At the end of the interview, CEO Yang emphasized, “We have reorganized our internal system on a large scale over the past year, and we will accelerate the debut of new artists in the future to strengthen our IP competitiveness.”
Reporter Jang Eun- eunj@donga.com
This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.
