SEVENTEEN has hit the music industry once again with their fifth full-length album ‘HAPPY BURSTDAY’.The title song ‘THUNDER’ is dominating the music charts, and the album is dominating the domestic and international music markets, reaching the peak of its popularity.

SEVENTEEN’s “THUNDER” reached the peak of its popularity by reaching #1 on the Bugs Daily Chart(dated May 31).The song entered at #2 on the 27th and has maintained its position in the top ranks ever since, finally settling at the top.It also recorded its highest rank on Melon’s “Top 100”, showing off its strong presence on the so-called “Concrete Chart.”

Their fifth full-length album ‘HAPPY BURSTDAY’ is also continuing its dominance on the album charts.In Japan, it topped Oricon’s ‘Daily Album Ranking’ for four consecutive days immediately after its release, and in Korea, it achieved double million sellers with just first-day sales, going straight to No.1 on Hanteo Chart’s Daily Albums.They also swept the top spots on global charts, including ‘Worldwide iTunes Albums’, Japan’s Line Music’s ‘Album Top 100’, and China’s QQ Music’s ‘Digital Best-Seller Albums’, once again proving the power of a representative K -pop group.

Overseas media outlets are also praising SEVENTEEN’s comeback.The American Grammy.com said, “This album brilliantly displays the members ‘musical abilities,” and “With the tour and new unit activities, SEVENTEEN will open a new chapter this year.” Billboard praised, saying, “‘ THUNDER ‘is an explosive, captivating, and unique song, “and the British NME analyzed,” Their fifth full-length album is the culmination of their evolution over the past 10 years.”

SEVENTEEN is further raising the heat of their popularity through broadcast activities.Starting with Mnet’ M Countdown ‘on the 29th, they appeared on KBS2’s ‘Music Bank’ on the 30th, and MBC ‘Show! Music Core’ on the 31st, performing their title song ‘THUNDER’, and they will continue their explosive performance on SBS ‘Inkigayo’ today(1st).

Attention is focused on what kind of records Seventeen, the true’ K -pop representative team’, will set with this album.


Reporter Jang Eun- eunj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.