Group Cravity(CRAVITY, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, Sungmin)has fired the starting signal for their second full-length album activities.

On the 4th, Starship Entertainment, the agency, revealed the concept film for Cravity’s second full-length album ‘Dare to Crave’ through Cravity’s official SNS, announcing the album’s release on June 23rd.In addition, they revealed Cravity’s new logo through a sensational logo motion.

The concept film begins with the phrase, “Of Things That Come Too Easily.” This is followed by scenes of abandoned objects such as nature polluted by trash and junkyards, with bunches of grapes falling.Starting with Sungmin, who is watching this scene on TV, the members of Cravity each express their aspirations by excessively devouring grapes.In particular, the magnificent and fast performance and various screen transitions come together to create a more vivid production.

At the end of the video, the phrase ‘Crave Gravity’ swells up like grapes and combines to create ‘CRAVITY’, emphasizing that this album has a close connection with grapes.It also shows that the meaning of the group name has changed as ‘CRAVE’ and ‘GRAVITY’ combine to create ‘CRAVITY’.

Next, the logo motion video adds to the meaning of CRAVITY’s new logo through the process of a grape transforming into a living thing and then being shaped into a logo again.The grape, which took on the form of a human being with eyes, nose, and ears created through multiple cell divisions, changed into the shape of the alphabet’ C ‘, and the phrase’ CRAVITY ‘made up of what appears to be grape stems appeared, showing the process of CRAVITY’s new logo being created.

The video, released in two installments, presented a completely different atmosphere from the worldview or concept that Cravity had shown so far, and heralded a new beginning for Cravity.In particular, it piqued curiosity about what the repeatedly appearing grapes might mean, and the change from the existing logo that pierces the planet to the new logo that expresses grapes and grape stems raised expectations for this comeback to the peak.

Since their debut in 2020, Cravity has steadily solidified their position with “vocalivity” and “perfomivity” by presenting refreshing live performances and colorful choreography against a backdrop of unique concepts.Last year, they won Mnet “Road to Kingdom: ACE OF ACE(hereafter referred to as” Road to Kingdom”), and through their single album “FIND THE ORBIT” released in December of that year, they furthered their growth by depicting the youth who take on challenges without hesitation and the narrative of Cravity.

This second full-length album, ‘Dare to Crave’, is their first comeback in about 7 months since ‘Find the Orbit’ and their first full-length album in about 3 years since Part 2 of their first full-length album, ‘Liberty: In Our Cosmos’ in March 2022, so Cravity is expected to present even more three-dimensional and richer music and content.

Celebrating their 5th anniversary this year, attention is focused on how Cravity will unfold their unique youth narrative and expand their own worldview.

Cravity plans to sequentially open teaser content through their official SNS.Cravity’s second full-length album ‘Dare to Crave’ will be released through various music sites at 6 PM on the 23rd.

Reporter Jeon Hyo-jin, Donga.com jhj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.