Espa, who are preparing to release ‘Dirty Work’ on the 27th, have started their comeback with an intro video.In the video, Espa is leading the ‘dirtycore’ craze, attracting attention with their decadent and rough style.Photo courtesy of SM Entertainment
The group Espa, who swept various music charts last year and created a sensation, is still showing off their momentum by leading the fashion trend called ‘dirtycore’ with just a teaser video for their new song.
Ahead of the release of their new song “Dirty Work” at the end of this month, aespa has been warming up for their comeback by continuously releasing concept teasers, starting with their recent intro video.In the process, they are garnering attention by signaling an evolution from their unique identity called “clean iron taste” to the so-called “rusty iron taste.” In particular, aespa’s decadent and rough style in the video is attracting attention, and the “Dirty Core” trend is rapidly gaining traction in the fashion world and online communities.
Dirtycore, a portmanteau of the word “dirty,” which refers to a rough texture, and the fashion industry term “Core, “ is expressed through smudged makeup, messy hair, torn denim, and stained tops.
The ‘dirtycore’ style that aespa has created is gaining huge support, especially among women in their 20s and 30s.On various bulletin boards, people are constantly being caught imitating similar looks or collecting related styles.
Espa’s dirtycore is drawing even more attention with its extreme contrast to the trendy ‘Egennyeo’ and ‘Egennam’ styles, which are formed by combining the female hormone estrogen and the genders of men and women.
Along with their unique fashion code, represented by dirtycore, their ‘musical uniqueness’ is also receiving renewed attention.An industry insider said on the 24th, “Among the considerable number of idol groups that have returned with refreshing concepts targeting the summer season, aespa has chosen a ‘head-on breakthrough’ to delve deeper into their own color,” and gave high marks to their tenacity and confidence.
Last year, aespa established their musical identity as “the taste of iron” on the public by putting their first full-length album’s title song “Supernova” and “Armageddon” and their fifth mini-album “Whiplash” on the map as popular songs.
In relation to the new song ‘Dirty Work’, attention is being paid to whether aespa’s ‘4-letter myth’ that has continued since last year will continue.Various unique nicknames surrounding ‘Dirty Work’ are also being produced.Representative examples include ‘Taste of Rusty Iron’, ‘Taste of a Blast Furnace’, and ‘Blacksmith aespa’.
Espa’s ‘Dirty Work’ will be released on the 27th at 1 PM through major music platforms both domestically and internationally.
Reporter Jang Eun- eunj@donga.com
This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.