BLACKPINK’s new song ‘JUMP’, released after 2 years and 10 months, will finally be released today(the 11th)at 1 PM.As this is the return of these artists who have established themselves as ‘world’s top artists ‘by expanding their influence day by day regardless of whether they are a team or solo, it is expected to once again create a big stir in the global music market.

According to YG Entertainment, the new digital single “JUMP” is a hardstyle genre song.The members’ unique vocals pile up on top of a guitar riff reminiscent of a scene from a Western movie, captivating your ears, while the intense, energy-explosive beat of the chorus section is so addictive that you’ll fall in love with it the moment you hear it.

This song was completed by TEDDY and 24, who have created numerous mega hits for BLACKPINK, as well as top overseas songwriters and composers.The bold genre challenge unfolding under their dazzling synergy further expands the spectrum of BLACKPINK’s music, giving listeners a fresh and fun experience.

The music video also heralds a special charm that BLACKPINK has never shown before.Director Dave Myers ‘signature bold and iconic directing, colorful scenes created with many dancers, and a cheerful storyline all come together to create a strong impression on the mind.

YG Entertainment said, “You will be able to see the perfect synergy of the four members who have gathered together for the first time in 2 years and 10 months,” and added, “The music video in particular strongly visualizes the story of the team called BLACKPINK and the influence they have, so please look forward to it.”

In particular,’ JUMP ‘is drawing attention for its unusual popularity even before its release.The pre-released stage at the Goyang concert received an explosive response, and the teaser content went straight to the number 1 spot on YouTube’s worldwide trending charts every time it was released.As everyone’s attention is focused on it, attention is also focused on the new history that BLACKPINK will write.


Reporter Yang Ju- juyeon@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.