IU, the winning shirt look… Lazy + innocent vibe in bed [Photo shoot]

The jewelry brand advertising campaign with singer IU as a muse has been revealed.

The campaign showcases IU enjoying a leisurely and cozy moment of rest with the concept of ‘QUIET WHISPER’, along with various jewelry styling.

In the photos, IU catches the eye with her lazy yet innocent vibe under the dazzling sunlight. She shows off various poses while lying on the bed wearing an oversized white shirt. In another cut, she maximizes the sophisticated vibe by matching rose gold jewelry with a chic all-black look.

Meanwhile, IU successfully completed her first world tour encore concert ‘2024 IU HEREH WORLD TOUR CONCERT ENCORE: THE WINNING’ at Sangam World Cup Stadium in Mapo-gu, Seoul on the 21st and 22nd.

Jeong Hee-yeon, Donga.com reporter shine2562@donga.com