Ricky, a member of the group ZEROBASEONE, has proven his popularity in China by being selected as a model for a Chinese cosmetics brand one after another.

Chinese base makeup brand KATO-KATO announced today (the 14th) that it has selected Ricky as its advertising model.

A brand official explained, “Ricky, who has grown while showing off his shining performances on stage, has bright and lively energy. Ricky’s challenging attitude to achieve his dreams fits well with the brand’s direction.”

In particular, Ricky has proven his hot popularity in China by appearing as a model for a cosmetics brand that gauges the bar of popularity. Ricky, who has taken over the advertising world from skincare brands to makeup brands, has proven his popularity by appearing on the popular Chinese entertainment show ‘Run!’ and gracing the cover of the Chinese magazine Madame Figaro Hommes.

Meanwhile, ZEROBASEONE, which Ricky is a part of, is successfully holding its first overseas tour ‘2024 ZEROBASEONE THE FIRST TOUR [TIMELESS WORLD]’ to the great response of fans around the world. They are scheduled to perform in Jakarta on the 26th, starting in Seoul, then Singapore, Bangkok, and Manila.

In addition to the tour, ZEROBASEONE has been actively performing both as a group and as individuals, recently singing popular drama OSTs, appearing on the cover of fashion magazines, and singing the opening song for the Japanese TV animation ‘Pocket Monsters’.

Lee Seul-bi, Donga.com reporter misty82@donga.com