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Actor Lee Dong-hwi continues his modeling relationship with a premium vintage denim brand following last year.

The brand released a new collection and unveiled a new 2025 S/S season campaign with Lee Dong-hwi. This S/S season as well, the brand proposed a highly complete style by strengthening the Origin line, which contains high-quality materials and the brand’s know-how, including premium denim that emphasizes heritage vintage sensibility, flight jumpers, windbreakers, and dyeing shirts.

This campaign was organized with the theme of ‘PRISM ORIGINAL’, which reinterprets the brand’s unique values and identity from a modern perspective. It is characterized by a sensual journey to explore the essence based on a long brand heritage.

In the campaign, Lee Dong-hwi wore a vintage-mood check shirt, rider jacket, hooded sweatshirt, and flight jacket to create a casual yet trendy mood. In particular, he emphasized a sophisticated silhouette with the ‘cheong’ fashion, and presented a new collection with a unique chic and attractive styling by matching denim with a logo hooded zip-up, further enhancing the trend.

Lee Dong-hwi started his pictorial last summer and worked as an exclusive model for the brand during the F/W season, showing off his stylish visuals. In particular, the synergy effect was enhanced by the harmony of the newtro vintage sensibility and Lee Dong-hwi‘s unique fashion mood. With this, he is expected to continue to be the face representing the brand in 2025 and show off his diverse charms.

Jeong Hee-yeon, Donga.com reporter shine2562@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.