Hong Kyung-Kim Min-joo, fresh youth... Full of couple vibes [Photoshoot]
A fashion pictorial containing the lovely chemistry of actors Hong Kyung and Kim Min-joo has been released.
Hong Kyung and Kim Min-joo, who reunited as new muses for a brand following the movie ‘The Day After’. The two expressed the exciting emotions of new lovers with a fresh and innocent atmosphere through the 2025 SPRING campaign pictorial ‘The Day After’.
In the pictorial, Hong Kyung and Kim Min-joo sensually expressed their own natural atmosphere, perfectly pulling off various items such as colorful hoodies, man-to-man tops, and basic design shirts and knits.
This released campaign romantically suggests a new method of expression that cannot be seen anywhere else by focusing on the marks created with one‘s own sensibility and taste. The logo play using the brand’s signature character adds a witty point, and the classic product line, which is called a must-have item for campus looks, is composed of various items, making it perfect for everything from layered coordination to date similar looks.
Jeong Hee-yeon, Donga.com reporter shine2562@donga.com
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