Lee Sa-bae “Makeup = destiny, if I were to be reborn, I would be a dog singer” [Photoshoot]

PHOTO Jun 25, 2025

Translation

Beauty’s top authority, Isa Bae, celebrated her 10th anniversary on YouTube by releasing a pictorial for the July issue of Cosmopolitan.

Before the photo shoot, we asked Isabae to do makeup that represented her as a ‘makeup artist’, ‘beauty creator’, and ‘CEO’.How did Isabae interpret each of the three titles?

“First of all, ‘Makeup Artist Isabae(cut wearing a white sleeveless hoodie)’ was a makeup that showed my face as it is.I tried to make it look as natural as possible, as if I didn’t put on makeup.The outfit was also natural and tough.Of course, I didn’t leave out the flashy points that I like.’CEO Isabae(cut wearing silver hair accessories and arms crossed)’ is the makeup that I often do when I actually go to work.Being the CEO of a company requires more attention than you think.So I have to have a broad perspective, and the responsibility I have to shoulder is heavy.Above all, I think of myself as the face of a brand, so I pay more attention to my makeup even when I’m having light meetings or working on schedules.Lastly, ‘Beauty Creator Isabae(cut wearing a sky blue silk blouse and a pink mini dress)’ was bold and flashy, as I wanted to fully display the diversity within me as a YouTuber who gives people a positive vibe.I even tried on a wig.I wanted people to have fun with my makeup.”

Isabae, who is busy carrying out all three roles, recently visited the United States to open a LA pop-up for a makeup brand that she runs as a beauty creator.

“There is a platform that curates K -beauty brands and introduces them to the American market, and they offered me a chance to enter the US market.I always wanted to enter the North American market, and this was a good opportunity so I decided to take on the challenge.”

The steps of Isabae are the very essence of Cosmopolitan’s slogan, ‘FUN FEARLESS FEMALE’.About her feelings about reaching the top, she said, “Rather than standing at the top, I’m one of those people who wants to be that kind of person and is going down that path.A woman who is fearless and doesn’t lose her sense of humor.That’s the type of woman I really dream of.That’s why I want to be a ‘COSMO GIRL’” and laughed.

As for the message she would like to convey to Cosmo readers, the ‘Kkomhwa Miss’ (a nickname for Isabae’s YouTube subscribers), and even to women of her generation, she said, “I wish all the girls in the world would just look forward.And not look back on the past.If you’ve lived a day to the fullest without regrets, and if you’re not ashamed when you look back on yourself, then you’re doing well.And don’t lose your humor!” She added that she thinks ‘humor’ is the most important value in life.

“Even if a serious situation comes up, you can overcome it gently with humor, and above all, it’s a great thing to be able to make someone happy.In that sense, if I were to be born again, I would like to be a ‘dog singer’ ! (Laughs)”

Finally, I asked Isabae what ‘makeup’ meant to him.He said, “It’s like fate.I think I was born to do this.So I want to work hard until the day I die and then leave.But I think I won’t live long because I’m using up too much energy.”

More pictorials and interviews with Isabae can be found in the July issue of Cosmopolitan and on the website at a later date.

Reporter Jeon Hyo-jin, Donga.com jhj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.