‘Lucky Viki’ Written by Jang Won-young… Musical growth + empathy filled Ive‘s ‘Attitude’ (Comprehensive) [DA:New Song]

Group Ive, who has always been true to themselves and shown off their strong narcissism, has gone one step further and thrown out a new topic with the keyword of ‘empathy’. Member Jang Won-young, who garnered attention with her positive thinking ‘Lucky Viki’, participated in writing the lyrics for the new title song ‘Attitude’, adding positive energy to empathy.

Ive released their third mini-album ‘Ive Empathy’ through various music sites at 6 PM on the 3rd.

The new album ‘Ive Empathy’ is a work that adds a different charm to the team color based on ‘subjective confidence’, which is the identity that symbolizes Ive. Even before Ive debuted, Starship Entertainment’s General Producer Seo Hyun-joo and the A&R team focused on finding songs that would suit each individual‘s vocal range and tone. Through the ‘Song Camp’, they collaborated with various composers to create unique songs that suit Ive. Through the new album, Ive wanted to solidify his signature of ‘self-confidence’, ‘self-love’, while also showing a more expanded identity by singing about ‘empathy’.

Ive, who portrayed ‘companionship’ with the pre-released title song ‘REBEL HEART’ last month. ‘REBEL HEART’ is a song that depicts the solidarity march of rebels with various narratives, and presents warm comfort and empathy by presenting ‘companionship’ as the theme.

Following ‘Level Heart’, the group also delivered ‘empathy’ through the double title track ‘Attitude’. ‘Attitude’ is a song about cheerfully accepting an unchangeable situation, because the only thing that can be changed in an unchangeable situation is my ‘attitude’. ‘Even if you hate me, I can like you’, ‘No matter what we do, luck is always on my side’, ‘What would I do if I cowered, luck is always on my side’, ‘No matter what anyone says, honestly, I like myself’, etc. The super-positive lyrics are impressive. Member Jang Won-young, who led the trend with ‘Won-young Thinking’ and ‘Lucky Viki’ in 2024, participated in writing the lyrics. In addition, lyricist Seo Ji-eum, who contributed to building Ive’s narcissism narrative with ‘ELEVEN’, ‘LOVE DIVE’, and ‘After LIKE’, also wrote the lyrics.

Jang Won-young said at a press conference held that afternoon, “These lyrics were written with that mindset as much love was given to ‘Lucky Viki’. I hope you all love them a lot,” and added, “I‘ve been consistently writing lyrics since the previous tracks, and both the fans and the company liked them. I was the first to suggest, ‘Let’s write a title track next.’ Among the many songs, I listened to ‘Attitude’ and liked it, so I wrote the lyrics. We ask for your interest and anticipation,” he said.

In addition to the two title tracks, ‘I‘ve Empathy’ contains a total of six tracks including ‘FLU’, ‘You Wanna Cry’, ‘Thank U’, and ‘TKO’. Among them, Riz proved her musical growth by taking on her first lyric challenge with ‘Thank U’. At the press conference, Riz said about ‘Thank U’, “I like how the members’ voices blend together. There‘s a lyric that goes, ‘May we forever keep the six’. It contains my sincerity, and I think many people will like the lyrics when they hear it.”

Regarding the members’ participation in the album, leader Ahn Yu-jin said, “The members are consistently studying composition and regularly participating in writing lyrics. He emphasized, “I think I will be able to participate in various ways in the future.” Expectations are growing for Ive’s future, which will leap higher than the “complete idol.”

Jeong Hee-yeon, Donga.com reporter shine2562@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.