The group New Beat is debuting in the music industry with skills that are beyond rookie level.

On the 24th, New Beat (Park Min-seok, Hong Min-seong, Jeon Yeo-yeo-jeong, Choi Seo-hyun, Kim Tae-yang, Jo Yoon-hoo, Kim Li-woo) held a showcase to commemorate the release of their first full-length album [RAW AND RAD].

Choi Seo-hyun said, “I‘m excited and happy to be debuting. This is a day I’ll never forget in my life. I‘ll show you a great stage with the passion and enthusiasm of a rookie,” and Kim Li-woo said, “I’m nervous and shaking, but I‘m most happy. I want to grow and make ourselves known to the world,” and Jeon Yeo-yeo-jeong said, “My desire to debut grew stronger while watching my seniors’ stages, and I‘m honored to be on the debut stage. I want to become an artist who moves people with our stage.”

Park Min-seok continued, “We talked a lot about dreams, goals, and hopes, and I want to become an artist who doesn’t lose his original intention and grows.” Kim Tae-yang said, “It‘s been a while since I’ve waited, counting down the days until my debut. It doesn‘t feel real, but please look forward to it.” Hong Min-seong said, “I can’t believe I‘m here. I will show you everything that I’ve prepared with the members. Please look forward to our activities.” Jo Yoon-hoo expressed his confident determination, saying, “The word ‘debut’ was unfamiliar to me, but it‘s an honor for our members to debut with a good song. I will repay your support and show you a great image.”

New Beat is a group introduced by Beat Interactive, the agency that represents Forestella (Kang Hyung-ho, Go Woo-rim, Bae Doo-hoon, and Jo Min-gyu), Teen Top’s Changjo, and TO1‘s Song Dong-gun, for the first time in eight years. The seven-member group is comprised entirely of Koreans, including Park Min-seok from Mnet’s ‘Boyz Planet’ and Jeon Yeo-yeo-jeong from the group TO1.

Park Min-seok explained the meaning of the group, saying, “The ‘New’ in New Beat means ‘new’ and ‘Newron’. We expanded it to mean that all music in the world can be called New Beat.”

[RAW AND RAD] is New Beat‘s debut album that contains the spirit of boys who constantly challenge themselves without fear of failure.

A total of 11 tracks are included, including the pre-released tracks ‘JeLLo(힘숨찐)’ and ‘HICCUPS’, as well as the title track ‘Flip the Coin’, ‘Intro: RAW AND RAD(feat. Khundi Panda)(Prod. Maalib)’, ‘Sounds like Money’, ‘You, Me +,-’, ‘F.LY(Prod. 임현식)’, ‘Wonder(Solo. 전여여정)’, ‘We Are Young’, ‘Outro: ZERO-SUM GAME(Prod. Maalib)’, ‘Highs&Lows(Hi&Love)’.

Hong Min-seong added in the album introduction, “It is the story of boys who shine as they are, unrefined and raw.” Jeon Yeo-yeo said, “We released our debut album on an unusually full-length scale. Since the seven members all have different charms, it was a decision we made to show various sides of ourselves,” explaining why they debuted with a full-length album.

Kim Tae-yang said, “After the release of the two short-form pre-released songs and the music video, there were many reactions such as, ’The visuals are good,‘ ’The members have unique personalities,‘ and ’It‘s like MZ.’ It made me feel good. I ask for a lot of interest,” sharing his feelings about successfully completing his debut.

Maalib participated in the production of the intro ‘RAW AND RAD’ and the outro ‘ZERO-SUM GAME’, and BTOB‘s Lim Hyun-sik was credited with the production of the track ‘F.LY’. Also, Khundi Panda participated in the featuring of ‘RAW AND RAD’, increasing the perfection.

Among them, Jo Yoon-hoo shared his experience working with his senior in the music industry, saying, “It was an honor to work with senior Im Hyun-sik. He gave me a lot of detailed feedback while working, and his advice was very immersive.“

The title song ‘Flip the Coin’ is a classic 90s old school genre song that stands out with its various sampling sounds, groovy and powerful drums, and addictive hook. It tells the story of the duality of the world, that is, good and evil coexisting like two sides of a coin, from the perspective of boys.

Jo Yoon-hoo said, ”The title song means flipping a coin. I want to sing about the spirit of our New Beat turning the K-pop scene upside down metaphorically.“ Hong Min-seong continued, ”The chorus is addictive. I tried to make good use of that part. Choi Seo-hyun and I are members who do b-boying, so we did some b-boying in the middle. We’ll show you the point choreography together,“ and drew attention by performing a powerful dance himself.

Park Min-seok added, ”The music video is divided into devil outfits and Game Boy outfits. We expressed two selves like the two sides of a coin, but today‘s showcase stage was decorated with devil outfits, so we came out with horns.“

Even before their debut, New Beat had already formed a global fandom through word of mouth among K-pop fans through various busking tours both domestically and internationally. They plan to announce their debut through large-scale projects such as the Mnet global debut show ‘Drop the NEWBEAT’ and the SBS debut fan showcase.

Regarding the difference from groups that debuted around the same time, Jeon Yeo-yeo-jeong expressed her extraordinary confidence by saying, ”While going on an overseas busking tour was a good opportunity, we used this as a backdrop to improve our skills and grow. We will show you a stage with a high level of perfection that you won’t believe we are rookies.“

Park Min-seok added, ”We are a group comprised entirely of Koreans. While busking abroad, I felt the need to study foreign languages even more. That‘s why I’m studying hard. I will communicate with fans all over the world,“ raising expectations for their future activities.

Lastly, Choi Seo-hyun concluded her greeting by saying, ”We will make ourselves known through various contents. We will run to wherever there is a stage.“

New Beat will release their first full-length album [RAW AND RAD] on the 24th at 6 PM, and will make their official debut on the Mnet Global Debut Show at 8 PM on the same day. The SBS debut fan showcase to be held on the 26th will be released on the SBS official YouTube channel ‘SBSKPOP X INKIGAYO’ on the afternoon of the 28th.

Jeon Hyo-jin, Donga.com reporter jhj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.