The popularity of the Netflix drama ‘Weak Hero Class 2’ is heating up.

As it has been receiving a hot response by captivating viewers around the world since its release, the original Naver webtoon ‘Weak Hero’ is also receiving attention again, with sales skyrocketing and inquiries about follow-up seasons increasing rapidly.

According to the Netflix Tudum TOP 10 website on the 30th of last month, the Netflix series ‘Weak Hero 2’ ranked first in the global TOP 10 series(non-English)category, recording 6.1 million views(viewing time divided by the total running time of the series)in just 3 days since its release.

Immediately after its release, it ranked first in the ‘TOP 10 Series of Korea’, and proved its global popularity by making it to TOP 10 charts in 63 countries around the world, including Brazil, Mexico, Belgium, France, Morocco, Greece, Indonesia, Singapore, Thailand, and New Caledonia.

Along with this, interest is also focused on the original Naver webtoon ‘Weak Hero’ and explosive reactions are continuing.

This work, which began serialization on Naver Webtoon in May 2018 and ended in November 2023, is considered a representative well-made school action work that has consistently maintained a high ranking throughout its serialization period.

Various secondary businesses are also actively being carried out, such as exports to a total of 9 countries including North America, publication of single volumes, mobile game development, and emoticon production.In particular, when Wavve was first released in 2022, it was recognized for both its artistic quality and commercial success, taking up 45% of the channel share.

In particular, after the release of seasons 1 and 2 of the drama, the original webtoon recorded a sales increase of about 20 times compared to the monthly average after its completion, and inquiries about the original’s follow-up seasons are also rapidly increasing.

This is attracting attention as an ideal IP virtuous cycle case where a well-made webtoon IP becomes successful through video adaptation, which then leads to interest in the original work.



Reporter Lee Jeong- annjoy@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.