tvN entertainment had good results this year.
In 2024, tvN entertainment had good results with mega IPs such as ‘You Quiz on the Block’, ‘Backpacker 2’, ‘Seo Jin‘s 2’, and ‘Three Meals a Day Light’. tvN explained that new IPs such as ‘Iron Girls’, ‘Sister’s Farm Direct’, and ‘Let‘s Have a Drink’ were also significant.
tvN stated, “This year, tvN entertainment contents broadcasted during prime time recorded the highest target viewership rating among all channels for the 2049 demographic, which is a key indicator for advertisers.
tvN said, “‘Three Meals a Day Light’, ‘Seo Jin’s Family 2’, ‘Business Genius Baek Sa Jang 2’, ‘You Quiz on the Block’, ‘Somehow Business 3’ received a lot of love, leading the record of being the top target viewership rating among all channels in the same time slot. “In terms of household viewership ratings, it achieved approximately 119% in 2024 compared to the same period in 2023, showing growth in viewership ratings.
Other indicators also performed well. According to tvN, the cumulative digital views of videos related to tvN entertainment content reached approximately 5 billion views, driving topicality. Looking at the topicality indicators released weekly by Good Data Corporation Fundex, tvN entertainment ranked in the TOP 10 a total of 75 times in the TV/OTT non-drama category, recording the most TOP 10 entries among broadcasters/OTTs in 2024.
In addition, the cast of tvN and tvN SOTRY entertainment programs ranked in the TOP 10 a total of 95 times in the TV/OTT non-drama cast topicality category. With 18 of them taking first place, tvN was revealed to be the channel with the most number one cast members among all channels‘ entertainment programs.
In addition, tvN ranked first in the TV channel category for the second consecutive year in the ‘2024 Broadcast Channel Brand Competitiveness (Brand Power Index·BPI)’ survey conducted on viewers.
Overseas performance is also good. ‘Seo Jin’s Family 2’, which met global fans through Amazon Prime Video, ranked first in 9 countries and regions worldwide, and ranked in the TOP 10 of the TV show category in a total of 17 countries and regions. ‘Apartment 404’ was also named in the TOP 10 in 23 countries and regions. ‘Somehow Business 3’, which met global viewers in the Asia-Pacific region through Disney+, also ranked first in the TOP 10 TV show categories in Hong Kong, Taiwan, and Singapore. (Based on Flixpatrol) ‘You Quiz on the Block’ and ‘Amazing Saturday’ were remade through Vietnam‘s state-run broadcasting station. ‘Transfer Romance’ was remade up to Season 2 through Amazon Prime Video Japan, and even ranked #1 among daily TV shows in Japan. ‘The Genius’ has also confirmed a remake on ITV in the UK in 2025.
tvN, which has presented over 10 new entertainment shows this year, plans to continue planning new entertainment IPs in 2025, such as a new program with chef Edward Lee. Here is the aspiration to continue the endless fun by presenting new seasons of the much-loved ‘Kongkongpatpat’ spin-off ‘Kongkongbapbap’, ‘Pyonpyong Earth Arcade’, ‘Business Genius Baek Sa Jang’, ‘Sister’s Farm Direct’, and new sports-themed entertainment shows.
Hong Se-young, Donga.com reporter, projecthong@donga.com