Marian Lee, Netflix Chief Marketing Officer “Korea=Center of Culture... I Feel Proud” (Squid Game Season 2)

Netflix officials expressed their expectations for ‘Squid Game’ Season 2.

On the morning of the 9th, a production conference for the second season of the Netflix series ‘Squid Game’ was held at the Dongdaemun Design Plaza (DDP) Art Hall in Eulji-ro, Jung-gu, Seoul.

On that day, Netflix Chief Marketing Officer Marian Lee said, “Every time I come to Korea, I feel like I‘m coming home. As someone who is deeply connected to Korean roots, I feel great pride seeing people around the world fall in love with the stories of Korean creators. “We are proud that Korea is at the center of culture, and we are proud to introduce unique Korean stories to the world,” he said.

Kim Min-young, VP of Netflix Asia Pacific Content, said, “It would not be an exaggeration to say that ‘Squid Game’ is not just a hit, but a global socio-cultural phenomenon. It has set the most incredible record in Netflix history. It did not stop at simply setting a record, but it raised the question of what global content is and set a new standard.” “This work is more than just numbers. It showed the power of stories to unite diverse audiences through universal themes such as human nature, social dynamics, and survival. This was possible thanks to the dedication of all the production staff and actors.”

“More than 80% of Netflix members watch Korean works,” he said. “I am proud to be witnessing a cultural leap as a member of Netflix and as a Korean. I feel the new paths opened up for Korean content and the changes brought to creators every day. I look forward to sharing a new story with you all,” he said.

Season 2 of ‘Squid Game’ is a story about the fierce confrontation between ‘Ki-hoon’ (Lee Jung-jae), who vows revenge and returns to the game, and ‘Frontman’ (Lee Byung-hun) who greets him, and the real game that begins again. It is scheduled to be released on Netflix on the 26th.

Jung Hee-yeon, Donga.com reporter shine2562@donga.com