Digital entertainment company Sandbox Network will be building a ‘Stadium’ within the 2024 SeoulCon.

Sandbox Network (hereinafter referred to as Sandbox) announced, “Sandbox has signed an agreement to co-host the Stadium (program) within the 2024 SeoulCon to be held at DDP, Dongdaemun, Seoul” and “We will be holding the Sandbox Stadium at DDP Art Hall 2 on the 31st to meet the audience.”.

The 2024 SeoulCon is a large-scale global influencer fair hosted by the Seoul Economic Promotion Agency (SBA) and planned to promote Seoul‘s lifestyle, including K-pop, K-beauty, and K-fashion, to the world.

This event, which first opened last year and is now in its second year, will be held for 4 nights and 5 days from the 28th of this month to the early morning of January 1, 2025, and over 3,000 famous global influencers are expected to participate. In particular, this year, Sandbox’s representative creators Dotty (Na Hee-sun) and Yelleonni (Choi Ye-rin) were selected as the official domestic public relations ambassadors, and are expected to convey the true charm of Seoul by carrying out various promotional activities as the new faces of Seoulcon.

In addition, Sandbox will provide Seoulcon audiences with various experience opportunities and events utilizing Sandbox‘s brand identity through ‘Sandbox Stadium’, a space where stars (creators) gather.

‘Sandbox Stadium’ is comprised of a program that can be participated in in the form of a stamp tour and is operated with a tour waiting room, challenge zone, star lounge, and ground. Here, it will be a chance to meet creators in person through various events and check out the 2024 influencer business trends led by Sandbox in one place, drawing even more attention.

In addition, ▲short-form challenge event with Yelleonni, ▲creator lectures by Hadafilm and CCICO, ▲AI photo booth with Animoment, a virtual character production company, ▲book signing event of creator CCICO’s published books, ▲goods purchase, creator fandom platform ▲Deers Zone ▲photo zone, etc. will provide opportunities to communicate more closely with creators through various event sessions.

The Sandbox BS Project Leader, who is in charge of this stadium event, said, “We are delighted to be able to support the 2024 Seoul Con, a global festival, with the program called ‘Sandbox Stadium.’” He added, “This event will be a meaningful opportunity for the audience and creators to communicate and share energy in a friendly manner, as well as deliver Sandbox’s unique brand experience.”

Meanwhile, the Sandbox Stadium event within the 2024 Seoul Con will be held from 11:00 AM to 5:30 PM on the 31st at DDP Art Hall 2. For more information, please visit the 2024 Seoul Con official website and Sandbox’s official Instagram channel.


Reporter Yoo Ji-hye yjh0304@donga.com