Actor Byun Woo-seok took first place in the January advertising model brand reputation survey.

According to the Korea Enterprise Reputation Institute on the 2nd, Byun Woo-seok beat Son Heung-min and Lim Young-woong to take first place in the advertising model brand big data survey measured from December 2, 2024 to January 2, 2025.

The Korea Enterprise Reputation Institute stated, “Byun Woo-seok, who took first place, had keywords such as ‘warm’, ‘affectionate’, and the positive/negative ratio was 93.87%.”


Reporter Lee Jeong-yeon annjoy@donga.com