Lee Joon-hyuk‘s popularity is extraordinary. He has captivated viewers through the currently airing SBS drama, ’My Perfect Secretary.‘

After his debut, he has mainly appeared in genre dramas, but he has succeeded in appealing his charms in a romantic comedy that he has not released in a long time.

The drama depicts the romance between a ’workaholic‘ headhunter company CEO and his secretary who is perfect at childcare, housework, and work. In the drama, Lee Joon-hyuk plays the role of Yoo Eun-ho, a ’single dad‘ secretary who takes good care of her boss.

In addition to his neat appearance, he is a character loved by his coworkers for his good manners and deep consideration.

At the same time, he has won the heart of Han Ji-min, who plays the role of a cold-hearted boss who does not easily give people his side, increasing his popularity both inside and outside of the drama.

Thanks to this, the drama is dominating not only viewership ratings but also topicality, gaining the hottest popularity since its debut.

The drama, which first aired on the 3rd, started with a viewership rating of 5.2% (Nielsen Korea), and rose to 6.5%, 10.5%, and in the latest 4th episode, it reached its own record high of 11.3%.

It is the first drama starring Lee Joon-hyuk among competing dramas in the same time slot to exceed 10% in just 3 episodes.

It also took the lead in the topicality index.

In a TV·OTT (online video service) integrated topicality survey conducted by Good Data Corporation Fundex, it came in 2nd place after ‘Squid Game’ Season 2. In the TV category, it beat ‘Madam Ok’s Story’, ‘Ask the Stars’, and ‘Motel California’ to take 1st place.

Lee Joon-hyuk is exerting extraordinary influence with his affectionate and warm appearance in the drama.

He confidently took first place in the integrated TV/OTT performer topic survey.

This is a surprising result compared to his highest record of 5th place when he gained popularity through Season 2 of ‘Secret Forest’ in 2020.

He also took second place after Hyun Bin in the actor brand reputation survey announced by the Korea Corporate Reputation Research Institute on the 14th.


Reporter Lee Jeong-yeon annjoy@donga.com