Lee Bong-won, Kim Gu-ra and Entertainment Business “Signed a Contract...” Why Did It Fail Again? (Jeon Hyun-moo Plan 2)

TV Jan 16, 2025

Translation

‘Jun Hyun-moo Plan 2’ Lee Bong-won, who appeared as a food guest, eats Chungcheongnam-do‘s ‘original’ food and reveals the behind-the-scenes of his ‘6전7기’ business and his love story.

Episode 13 of the full-fledged street food documentary ‘Jun Hyun-moo Plan 2’ (jointly produced by MBN and Channel S), which will air at 9:10 PM on the 17th (Friday), will reveal the scene where ‘food expert’ Lee Bong-won, who runs a jajangmyeon restaurant in Cheonan, meets ‘food bros’ Jeon Hyun-moo and Kwak Tube (Kwak Jun-bin) and embarks on an ‘eating trip’.

On this day, Jeon Hyun-moo and Kwak Tube greet Lee Bong-won happily at the jajangmyeon restaurant he runs. At this time, Kwak Tube asks, “Why are you running a restaurant in Chungcheong Province?”, and Lee Bong-won turns the scene upside down by blowing himself up(?) and saying, “If you run a restaurant in the countryside, the damage will be low even if it fails~”. The three of them then come out of the Jjamppong restaurant and visit the original Cheonan walnut cookie shop with a history of 88 years. Here, they pick up walnut cookies with a special bet and chat about the walnut cookies in the car moving to the next course. Jeon Hyun-moo asks, “When you said you were opening a Jjamppong restaurant, didn’t your sister-in-law (Park Mi-sun) object?” and Lee Bong-won gives the coolest answer ever.

Amidst curiosity about what Lee Bong-won‘s answer will be, Lee Bong-won also talks about the businesses he has tried so far, “Others say they’ve lost 7 times and lost 8 times, but I‘ve lost 6 times and lost 7 times. He says bluntly, “Before I got married, I started a bar business, but it failed right away.” Then, after listing his second to fourth businesses in succession, he confesses a behind-the-scenes story about his business that exceeded everyone’s expectations, making everyone laugh.

In a tense atmosphere, the three arrive at the original restaurant of ‘Gimpitang (kimchi + pizza + tangsuyuk)’, known as the princess’s soul food. However, Lee Bong-won tilts his head, saying, “What’s gimpi?” and Jeon Hyun-moo is also surprised by the ‘MZ food’, which he is seeing for the first time in his life. The restaurant owner tells him, “Actually, this gimpitang is a registered trademark,” and informs him that it is the original restaurant. Immediately after, the three of them go on a Kimchi stew mukbang, and while they are busy eating, Kwaktube also becomes curious about the love story of Lee Bong-won and Park Mi-sun. Lee Bong-won starts off by saying, “(Park Mi-sun) and I first met when SBS was first launched”, and then reveals his special relationship with his wife.

Amidst growing curiosity about the first meeting and marriage of Lee Bong-won and Park Mi-sun, the scene of the three people’s mukbang trip, where they find only the ‘original’ restaurants, from Cheonan Walnut Cookies to Gongju Kimchi Stew, can be seen on the 13th episode of ‘Jeon Hyun-moo‘s Plan’, which airs on MBN and Channel S at 9:10 PM on the 17th (Friday).

Jeon Hyo-jin, Donga.com Reporter jhj@donga.com