tvN‘s historical drama ‘Wonkyung’, starring Cha Joo-young as Queen Wongyeong, is captivating viewers with its ‘two-track’ strategy.

The drama has successfully increased its topic of conversation by actively utilizing the ‘symbiosis’, which has recently become popular in the broadcasting industry, where TV and OTT (online video service) exchange content.

‘Wonkyung’, which first aired on the 6th, garnered attention even before it aired because it focused on Queen Wongyeong, who was next to Lee Bang-won, rather than Lee Bang-won, who was usually the subject of previous historical dramas.

Up until episode 4, ‘Wonkyung’ mainly depicted the conflict between Lee Bang-won, who tries to keep his in-laws in check, and Queen Wongyeong, who boldly stands up to him, and started with a viewership rating of 5.6% (Nielsen Korea) and has been steadily rising to 7%.

The content that especially became a hot topic due to the shocking bed scene between Won-gyeong and Lee Bang-won was restricted to ages 15 and 19 for cable channel tvN and OTT TVING, respectively.

In the case of TVING, which has a relatively free level of expression, the bed scene between Won-gyeong and Lee Bang-won, as well as Won-gyeong’s servant Chae-ryeong (Lee Yi-dam) and Lee Bang-won, was released without editing, while tvN edited the scene.

Gravuring attention with its unique strategy, ‘Won-gyeong’ ranked first in the number of weekly paid subscribers on TVING after its release.

In order to express the upper body exposure and shocking bed scene for OTT, the production team edited the body of a body double and the faces of Cha Joo-young and Lee Yi-dam using computer graphics, but this caused an unexpected controversy over ‘deepfake’ online.

‘Wonkyung’ doesn‘t stop here, and on the 21st, ‘Wonkyung: Dano’s Fate’ in the form of a prequel (a sequel that covers a story that takes place earlier in time) will be released in two parts on TVING.

It stimulates curiosity by depicting the story from the first meeting of Wonkyung and Lee Bang-won to their love-hate relationship.



Reporter Lee Jeong-yeon annjoy@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.