CPO Lee Dong-jae “10 years from now, AI will be like electricity in human life” (Arirang TV)
Arirang TV
Ruten is a generative AI platform that allows the use of various generative AIs such as GPT-4 for free, and provides services such as character chat and AI agents. In particular, along with CPO Dongjae Lee, CEO Seyoung Lee of Ruten and others were selected for Forbes‘ 2024 ‘30 Asia’s Leaders Under 30’.
On that day, Professor Ji-ae Son asked CPO Dongjae Lee why he decided to start a business. He said, “In the past, when an event was canceled due to COVID-19, we had a problem where we had to return the venue usage fee, but after much thought, we were able to resolve the cost issue by switching to online lectures,” and revealed that he founded Ruthen with the thought that “technology can ultimately help people‘s lives.”
Then Professor Son asked why Ruthen was able to make such great strides in Korea, and CPO Lee Dong-jae answered, “The reason we were able to grow so quickly in the early days was because of our free service.” He analyzed, “Since we expect that in 10 years, AI will become something like ’electricity‘ that anyone can use, it was advantageous to choose to provide the service for free from the beginning.”
Professor Son then asked, “Aren’t Koreans picky about new technologies?” and wondered about the differences from other big tech companies.
CPO Lee Dong-jae said, “Generally, other companies focus on specific areas, but Rutton takes an approach that integrates various services into one.” For example, “Rutton’s ‘Character Chat’ allows users to have light conversations while also providing high-quality services that can be helpful for business.”
He added, “Currently, developers such as OpenAI and Anthropic are releasing AI services, but in the long term, platforms need to differentiate themselves.” “For example, if Rutton has the strength of a character chat platform, the exchange between character creators and consumers will expand further, and it will have the effect of attracting other consumers to Rutton’s platform.” analyzed.
Then, can Rutton‘s character chat affect the Korean entertainment industry? CPO Lee Dong-jae said, “As you know, Korea is specialized in fields such as webtoons, web novels, and games,” and “Character chat can create various stories for each consumer, just like TRPG (table role-playing game),” and he highly anticipated the possibility.
Finally, regarding Rutton’s global expansion plan, CPO Lee Dong-jae said, “In the case of Japan, we will strengthen the character chat service according to the local situation,” revealing plans for overseas market expansion. He further answered, “Rutton‘s AI agent is not simply talking to individual users, but is also aiming to be used as a ’real agent‘ that can work according to the necessary situation in terms of B2B (Business-to-Business).”
This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.
