SM Entertainment (hereafter referred to as SM) will present a special program on SBS to commemorate its 30th anniversary.

‘K-POP The Beginning: SMTOWN 30’ is a two-part SBS special program that looks back on SM‘s shining journey that has colored the world with ‘Pink Blood’ beyond South Korea for the past 30 years. Part 1 tells the stories of SM’s legendary artists who created the K-POP syndrome, and Part 2 contains SM‘s unique musical world and vision for the future.

This broadcast will not only show the vivid stage scene of ‘SMTOWN LIVE 2025 [THE CULTURE, THE FUTURE] in SEOUL’, which was held successfully at Gocheok Sky Dome in Seoul on the 11th and 12th, but also show honest interviews with artists from each generation and unreleased videos.

Part 1 of ‘K-POP The Beginning: SMTOWN 30’ will air on SBS at 6 PM on January 28th, and Part 2 will air on SBS at 6:20 PM on February 1st.

Meanwhile, SM will release the 30th anniversary album Announcing ‘2025 SMTOWN: THE CULTURE, THE FUTURE’(2025 SMTOWN: THE CULTURE, THE FUTURE).

Jeong Hee-yeon, Donga.com reporter shine2562@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.