Kim Byung-hyun is about to open a Yangjae branch.

On the KBS 2TV show ‘The Boss‘s Ears Are Donkey Ears’ (abbreviated as ‘Sadanggui’) to be aired on the 2nd, Kim Byung-hyun, who recently closed down his hamburger restaurant, will appear to deliver news of the opening of a Yangjae branch and conduct a preliminary market survey with chef Jeong Ho-yeong.

According to the production team, Kim Byung-hyun said, “After reporting the closing of his last hamburger restaurant, people around him were worried, asking, ‘Why do you keep doing it?’ However, he added, “I’m going to open a Yangjae branch soon in order to overcome this,” drawing criticism from the cast. Jeong Ho-yeong chides him, “Are you trying to fail again?”

Kim Byung-hyun says, “I haven‘t given up yet” and declares, ‘Closed down last year, reopened this year.” Jeon Hyun-moo shakes his head, saying, “I’ve never been a ‘hamburger obsessed man’ in my life.” Jung Ho-young says, “We shouldn‘t fail anymore,” and goes on a market research on cost-effective restaurants with Kim Byung-hyun. Jung Ho-young goes to a 9,900 won all-you-can-eat buffet that’s only open for lunch, and honestly says, “This is tastier than Byung-hyun‘s hamburger,” which makes Kim Byung-hyun cry.


The owner of the all-you-can-eat buffet that meets Kim Byung-hyun makes everyone laugh by saying, “You went to the health center last time, what did you do?” and expressing his concern about Kim Byung-hyun going out of business. The buffet owner surprises everyone by saying, “A married couple runs the business without any employees, and the profit margin is 35%.” Here, Chef Jeong Ji-seon says, “We make about 20% on average,” and asks about the secret to the high profit margin.

Kim Byung-hyun says, “My wife doesn’t know about the opening of the Yangjae branch,” and “If I fail this time, I won’t set foot in the same industry for the next year,” expressing his final determination. Kim Byung-hyun’s challenge to open a store, which he says is harder than winning the major league championship with an annual salary of 237, will be revealed on TV.

The broadcast will be on Sunday the 2nd at 4:40 PM.

Hong Se-young, Donga.com reporter, projecthong@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.