There was no shortage of issues for Ji Jin-hee and Lee Kyu-hyung, the CEOs of new content companies.

In episode 4 of KBS 2TV‘s Wednesday-Thursday drama ‘Kik Kik Kik’ (written by Jung Soo-hyun, Nam Eun-kyung, Jung Hae-young / directed by Koo Sung-joon) aired on the 13th, an incident occurred where the employees of Kik Kik Kik Company went back and forth between heaven and hell because of a single piece of content.

After the first release of the official content ‘Kko Kko Cam’, there was an explosive response, and Kik Kik Kik Company quickly surpassed 400,000 subscribers. However, when the first camper to appear on Kko Kko Cam was revealed to be a serial killer who lost his memory, public opinion quickly deteriorated and the number of subscribers plummeted. Ji Jin-hee (played by Ji Jin-hee) and Jo Young-sik (played by Lee Kyu-hyung) stated their positions through an explanatory video, but it was not easy to shake off the stigma of being the new icon of lies.

Meanwhile, Wang Zhao-yeon (played by Jeon Hye-yeon), who had been drunk and made a fool of Kang Tae-ho (played by Kim Eun-ho), encountered Camper 1 at a temple she had arrived at after leaving the secular world. She soon learned that Camper 1 was a serial killer and told Kang Tae-ho his location. Thanks to No In-seong (played by Jung Han-seol), who deciphered Wang Zhao-yeon’s text, which was full of typos, Ji Jin-hee, Jo Young-sik, and the company employees left for the temple where Wang Zhao-yeon and Camper 1 were.

Meanwhile, as Camper 1, who had regained his memories, threatened Wang Zhao-yeon, the employees‘ wit, courage, and teamwork began to blossom. With Gajuha (Jeon So-young) boasting a 99% accuracy rate, they successfully surrounded Camper No. 1 with a slightly clumsy but brilliant teamwork. The whole process was broadcast live by Monk Noh So-yu (Yoon Sung-ho), and the negative public opinion toward Kikki Kikki Company died down in an instant.

Not only that, Kikki Kikki Company, the god of manipulation, was crowned as a hero, shaking off the label of manipulation controversy, and most importantly, they even received the honorable Silver Button, which can only be received by reaching 100,000 subscribers. It was the moment when Ji Jin-hee, Jo Young-sik, and the staff’s talents and potential, who struggle every day in the fierce content war, were proven with the Silver Button.

Even in this difficult situation, a strange atmosphere sprouted. Kang Tae-ho and Wang Jo-yeon, who only he remembers, have been on each other‘s nerves since the kiss incident with Wang Jo-yeon, and Wang Jo-yeon’s drunken behavior. Also, Lee Mark (played by Baek Sun-ho) has subtle feelings for his best friend Ga Joo-ha, raising anticipation for how the feelings that have begun to blossom will play out.

At the end of the last episode, Ji Jin-hee and Jo Young-sik‘s past from 10 years ago was briefly revealed. An actress appears as a guest in front of the two who were close friends while filming a variety show together, and as Jo Young-sik fell for her at first sight, curiosity is rising about the outcome of their meeting.

KBS 2TV’s Wednesday-Thursday drama ‘Kik Kik Kik’, which never runs out of dopamine, airs every Wednesday and Thursday at 9:50 p.m.

Jeon Hyo-jin, Donga.com reporter jhj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.