Coupang Play series ‘Family Plan’ has been officially invited to the ‘2025 Series Mania Festival’ International Panorama Competition category.

Coupang Play series ‘Family Plan’ (Creator: Kim Jung-min | Director: Kim Gok, Kim Seon | Cast: Bae Doo-na, Ryu Seung-beom, Baek Yoon-sik, Romon, Lee Soo-hyun | Provided by: Coupang Play | Production: Keyeast, Ordinary Gem, Monster Union, Borderless Film) is the story of a mother with a special ability to freely edit memories who joins hands with her family to bring hell to villains.

Series Mania Festival is the largest series festival in Europe, held for 8 days from March 21 in Lille, France. The best works are selected by creators, industry experts, international broadcasters, and journalists from notable works around the world, and the best works invited to each category will be presented as European premieres to over 80,000 audiences.

‘Family Plan’ was invited to the international panorama competition of ‘2025 Series Mania’. The Panorama Competition is a section where a jury of content and entertainment fields selects the best international works, and ‘Family Plan’ was the only Korean work invited to all categories, including the international panorama. ‘Family Plan’ is expected to meet audiences alongside outstanding global works from European countries such as France, Spain, and Italy, as well as the United States and Canada.

This invitation to Series Mania is the result of the unique worldview and sensational storytelling created by creator Kim Jung-min, plus the powerful acting performances by veteran actors Bae Doo-na, Ryu Seung-beom, and Baek Yoon-sik. ‘Family Plan’ proved to be the most talked-about work, breaking all records of all Coupang Play series at the time of its release. It recorded 425% of the opening score in viewership, and achieved new records in all indicators such as cumulative viewership and number of viewers, becoming the most popular work of Coupang Play history. In particular, the high level of immersion and intense directing drew enthusiastic support from viewers, and various online communities and SNS were flooded with reviews and analysis content. Accordingly, fans are also asking for Season 2 to be produced.

Coupang Play‘s original content has been consistently recognized for its artistry both domestically and internationally. The Coupang Play series ‘Boys’ Generation’ won the Best Picture and Best Actor awards at the ‘2024 Blue Dragon Series Awards’, and the ‘2024 Asia Contents Awards & Global OTT Awards’. ‘SNL Korea’ has proven itself as the best comedy show in Korea by winning major awards for three consecutive years at prestigious award ceremonies in Korea and abroad, including the ‘2024 Content Asia Awards’, the ‘Blue Dragon Series Awards’, and the ‘Baeksang Arts Awards’. In addition, with the invitation to Series Mania for ‘Family Plan’, the competitiveness of the work was recognized not only in Korea but also throughout Europe.

Coupang Play Original Production Director Hye-yeon Ahn said, “We are delighted to have been invited as the only Korean work to ‘2025 Series Mania, which promotes valuable storytelling around the world. Advancing to the international competition category is a meaningful achievement that proves the vision and competitiveness of original content that Coupang Play pursues. “We will continue to present original content with differentiated storytelling,” he said.

Since its release, ‘Family Plan’ has maintained its position as one of the most popular shows on Coupang Play and is continuing the craze for rewatches. All episodes can be viewed exclusively on Coupang Play.

Choi Yoon-na, Donga.com reporter yyynnn@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.